Real Leaders

Whole Kids

Ranking: 106

Industry: Food Production

Mission: A manufacturer of certified organic, additive free, and allergen friendly snacks for kids. They support small farmers and encourage more sustainable food systems, producing nourishing food while helping to make the world a healthier and happier place for kids. Expanding their influence globally by working towards the goal that no child skips breakfast. 

What 3 words best describe your company culture?

Caring. Friendly. Conscious.

What quote best exemplifies your company?

“Healthy Products. Healthy People. Healthy Planet.”

How is your product or service having a positive social and/or environmental impact?

All our products are developed using only Certified Organic ingredients and meet strict nutritional criteria that is set by our in-house nutritionist in conjunction with Parents and Kids to ensure that we are meeting not only the immediate needs of our customers, but importantly, the taste of their children.

We source certified organic produce from Australia and New Zealand where possible and work with a range of Australian, New Zealand, and global manufacturers to ensure we are producing the highest quality products with as minimal processing as possible.

Our core purpose at Whole Kids is to help parents create happy, healthy lives for their kids. While we are a food manufacturing business, we exist to make an impact beyond the food we make and it is the programs we have put in place to support our core purpose that underpins everything we do at Whole Kids. These programs include:

  • Committing 1% of gross revenue regardless of profitability to support kids health and environmental projects both nationally and internationally
  • Partnering with an environmental company to fully recycle and upcycle all out packaging waste
  • Working with NGOs to distribute food to families in need
  • Advocating for tighter regulations around junk food marketing to kids
  • Lobbying for a ban of harmful food additives to kids
  • Launching Whole Kids UNJUNKIT campaign, to bring awareness to issues that are junking up kids’ lives and creating avenues for parents to advocate for change

We believe passionately in healthy kids and a healthy world and that the actions we take can make a real and significant difference to the future of our children. Demonstrating our commitment to using business as a force for good, Whole Kids is also founding member and the first food company in Australia to have been certified as a B Corporation — an international certification recognizing companies that are using business to effect positive social and environmental change.

What is your company’s vision for the future?

In the future we see Whole Kids firmly positioned as a thought leader in kids’ health, nutrition, and education. We continue to see ourselves as agents for change within our industry and will continue to lobby for greater regulation around issues we care about such as the use of food additives in children’s food and junk food marketing to children. We see ourselves entering new categories and new markets.

Key strategies for future growth include increasing our market penetration locally and internationally, continuing to grow our brand awareness and engagement with our customers, continuing to innovate in product development and to expand our share of the existing category as well as disrupt other children’s categories to help achieve our mission of creating a happier, healthier world for kids.

Alongside this, we will continue to advocate for kids and to strengthen and grow our community partnerships to show that there is a better way to do business that is based on principles of strong values, conscious leadership, ethics and transparency in business and that considers all stakeholders and the future of the environment and our impact on future generations.

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