Real Leaders

Vital Farms is Cracking the Code on the Egg Industry

Vital Farms accelerates its growth while continuing to expand its impact in farming. By Real Leaders Vital Farms has grown from an idea to the leading seller of pasture-raised eggs in the U.S. Founded in 2007, Matt O’Hayer set out to improve the standards of animal welfare in an industry with an ethics challenge. There […]

The Only 3 Meetings You’ll Ever Need

By Scot Chisholm I’ve been a founder and CEO for nearly 20 years, and I’ve read countless books on management and leadership. My conclusion? Most meetings are a waste of time and money — but there are three meetings you shouldn’t operate without. 1 All-Hands Meeting This is your most important meeting. Don’t waste it. […]

Reimagining Sustainable Building Practices

Mass Timber Home by Green Canopy Node revolutionizes construction and advances sustainable building practices. By Real Leaders For the last several decades, the U.S. housing supply has not kept pace with demand, leaving America short millions of homes today in a gap that continues to widen. To help address that problem, Green Canopy NODE, a […]

DYPER is Lightening the Load

DYPER is revolutionizing the disposable diaper industry with environmental ingenuity. By Real Leaders Diapers are the third-leading contributor to U.S. landfills by mass, taking up to 500 years to break down. The average child uses around 3,700 disposable diapers, and more than 27 billion of them end up in U.S. landfills each year. A Sustainable […]

Clothed in Conviction

This CEO is calling for a radical waste reduction in the apparel industry. By Kathryn Deen Clothes are not trash. That’s the message Dan Green is working to spread because quite frankly, the United States is doing a bad job of recycling clothes, he says. Green is on a mission to keep clothes out of […]

Cleancult: Refill, not Landfill

Cleancult keeping your home and the planet free of waste Ryan Lupberger is helping lead the movement to clean up the cleaning industry. The Colorado native grew up valuing natural products, and upon reading the ingredients in his laundry detergent, he was concerned to see so many unrecognizable ones. Lupberger started researching and became even […]

If Negotiations Are So Important, Why Are They So Hard?

High-stakes negotiations can be nerve-racking. There’s a lot riding on the outcome, and because of it, you place enormous pressure on yourself. Will you secure that sought-after client? Will you seal that big deal? Land that investor? And what happens if you don’t? Preparing for and engaging in these kinds of negotiations generates beta brain […]