Real Leaders

We First

Ranking: 126

Industry: Marketing & Advertizing

Mission: A creative consultancy providing purpose-driven strategy and training to help companies grow through social good. They ensure companies know how to define, frame and share the story of the good work they do internally and externally, thereby positioning brands to lead business, shape culture, and better our world.

What 3 words best describe your company culture?

Fun, Caring, Passionate

What quote best exemplifies your company?

“The best hope for business is the business of hope.”

How is your product or service having a positive social and/or environmental impact?

At We First, our core services are threefold. First, we define the strategy that allows companies to position themselves for impact at a local, national or global level. We help them define what to say and how to say it. Second, we build their culture to ensure their stated claims are effective inside the company. All the way from their supply chain through to their impact initiatives. Third, we create their impact storytelling in ways that are both meaningful and measurable to ensure that companies are walking their talk at a time when their impact is needed most. We do this for three types of companies:

  • First, Venture backed or private equity backed startups that will be the leaders of the future.
  • Second, purpose leaders like TOMS, Timberland and Virgin that are shifting the narrative around the role of business.
  • Third, Corporate global enterprises with wide brand portfolios and global footprints that hold huge sway over their industry.

By addressing companies of all sizes in these different ways, we accelerate and scale business as a force for good.

What is your company’s vision for the future?

Within the next ten years, business will fundamentally reengineer itself to become a force for regeneration. It will address issues as diverse as climate disaster, economic inequality and unsustainable agriculture in order to attract the employees it needs, sell to consumers that want to buy from purposeful brands and solve for the confounding crises we face in order to be relevant to the future. This will happen not just because it’s the right thing to do but because a business must do it as issues like climate and more effect their supply chains, their ability to win the talent wars and their connection to increasingly conscious consumers. This process has been given catalytic urgency due to COVID-19 and the global BLM protests. There is no turning back. Our very survival depends on it.

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