Real Leaders

Metropolitan Group

Ranking: 83

Industry: Marketing & Communications

Mission: A social change agency that crafts and integrates strategic and creative services. They work exclusively with clients who advance social change, and help them in their efforts to build a just and sustainable world. Striving to create vibrant and equitable communities, well-being and safety for all, and a healthy planet for future generations.

What 3 words best describe your company culture?

Engaged. Questioning. Committed.

What quote best exemplifies your company?

“We believe that social change requires two ingredients — change agents who see that the status quo is not acceptable and take action to change it, and the power of voice to engage with relevance and mobilize with conviction the diverse stakeholders who together can drive lasting change.”

How is your product or service having a positive social and/or environmental impact?

We design and implement direct social change campaigns that shift narratives and support change agents in driving tangible and lasting policy, practice and behavior changes that advance public health, environmental sustainability and social justice. We build the capacity of change agents, organizations and movements to apply strategy and creative to increase efficacy and impact.

What is your company’s vision for the future?

We envision a more just and sustainable world. A world where:

  • the definitions of progress that drive policy and practice are focused on shared well-being rather than consumption and zero-sum growth
  • public health, environmental sustainability and social justice are shared imperatives — not trade offs
  • the power of voice is a right and the lived experience of all people
  • systemic structures of racism are dismantled making the vision of a just and sustainable world possible

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