Real Leaders

J. Kraft Group AB

Ranking: 61

Industry: Beauty

Mission: A family owned and operated distributor comprising 12 brands within the premium beauty field in Sweden. They offer innovative products that provide fast visible results and appeal to the quality-conscious consumer. Sustainability has been an important ingredient in their products,  and they are on track to becoming carbon neutral by 2030. 

What 3 words best describe your company culture?

listening, Transparent, Inclusive

How is your product or service having a positive social and/or environmental impact?

The company is involved in five specific areas were we support with cash donations. The company has created something we call Kraft Group goodwill day, were the company pay full salary for staff to join a project of their idea. The staff must spend their time on projects that serve humanity, society or earth. We have on staff people with special needs, and we strongly support the right to be different. We have staff who are involved in The B Corp movement on a Scandinavian level (pro bono) to help the organization to grow, and make a difference.

What is your company’s vision for the future?

The company is now working on VISION 2045, were we during the next 25 years will be the most important and best distributor for Sweden. By doing so we secure more donations, we can hire more staff that will have a good working place. We are net Zero not later than 2030, but aim to be net zero earlier. We can be a change maker, talk to politicians, influencers, through media and make a difference. The company aims to be the change….

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