Google’s Myth of Losing Social Capital in Hybrid Work
Google recently announced its new post-pandemic hybrid work policy, requiring employees work in the office for at least three days a week. That policy goes against the desires of many rank-and-file Google employees. A survey of over 1,000 Google employees showed that two-thirds feel unhappy with being forced to be in the office three days […]
Why We Need More Unicorn Capitalists Like Jeff Bezos
Amazon founder Jeff Bezos gets more than his fair share of negative press in the court of public opinion. Whether he’s a benefit or a blight to society depends on who you listen to, however the facts lean clearly in one direction. For Amazon to exist, one person needed to shoulder the burden. Jeff Bezos […]
Social Marketing 101: Treat Your Customers Like Humans, Not Numbers
Business-to-business marketing is delusional. We continue to act as if customers make buying decisions in a rational void, free from any messy emotional constraints. The truth is that they never have, and they never will. Many studies back up this idea and provide a more clear picture of the drivers that go into business purchasing […]
4 Ways to Become a Successful Entrepreneur While Earning a Degree
Bill Gates. Richard Branson. Steve Jobs. When you hear these names, you immediately think of business legends. Billionaires with success stories so profound they’ll continue to influence generations of entrepreneurs. But what you might not realize is that this group has something else in common: they’re all college dropouts. These stories aren’t the standard path, […]
5 tips for Building a Successful Public-Private Partnership for the SDGs
Everywhere you look these days, companies, governments, and communities are talking about ‘better business,’ what it means, who it affects, and why it is relevant. The UK’s proposed Better Business Act is rallying behind the cries for how we define the ‘future of the corporation.’ The suggested contract defines it as the legal obligation for every company […]
Leadership Strategy Checklist: The Ultimate Guide
Strategy is one of those business terms that is critical to understand but difficult to define. This ambiguity makes it hard to distinguish what makes up a good or bad strategy. Fortunately for entrepreneurs, Professor Richard Rumelt’s book, Good Strategy/Bad Strategy, does an incredible job of defining the various elements of strategy and laying out the […]
Feeling the Great Resignation Strain? Here’s the Secret to Closing the Talent Gap
In just a matter of months, an existentially fueled, record-breaking surge in quitting has turned the U.S. job market on its head, resulting in talent shortages, positions remaining open for weeks and months, and job applicants and new hires ghosting employers. It’s an alarming trend for business leaders, many of whom have been left reeling as more and […]
4 Step Plan: Create an Innovation Funnel for Your Digital Transformation Project
Considering the acceleration of digital transformation in all industries, innovation is critical to remain competitive. You can bring the most viable and valuable opportunities to fruition by working through these four innovation phases. Digital transformation projects continue to pick up pace due to the pandemic, especially in the digital business consulting and implementation space. In fact, […]
Business Owners Should Care More About Creating and Less About Disruption
They say that imitation is the sincerest form of flattery. However, we are all familiar with the saying, and many of us have either been on the giving or receiving end of this at some point in our lives. Furthermore, sure, this saying may ring true when someone imitates your style or finds interest in […]
Methane-busting Seaweed Industry Begins Growing in South Australia
An emerging commercial seaweed industry is gaining pace in South Australia and it has the methane produced by cows firmly in its sights. Australian researchers have found red seaweed has the ability to reduce cow and sheep methane production by up to 90 per cent when mixed with stock feed. The findings have led the […]
