Real Leaders

Tapping Into the Creator Mindset

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

“When you think positively it’s almost impossible to have an egotistical thought at the same time. Because the nature of positivity enables you to see the world as it can be, not as it is. And when you can see the world as it can be, not as it is, you tend to do the right thing. You tend to do the better thing.” 

Nir Bashan is a world-renowned creativity expert. He teaches thousands around the globe how to harness the power of creativity to improve profitability and customer service, increase sales, and ultimately create more meaning. He is also the author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability.

The following is a summary of Episode 170 of the Real Leaders Podcast, a conversation with creativity expert, Nir Bashan. Read or listen to the full conversation below.

Embracing Creativity

“When we’re able to think creatively it’s a euphoric and natural state for us. And we’ve been beaten down and talked out of thinking in a natural state, which is where we operate the best.”

Nir shares that creativity is a fundamental human state — we all learn to draw before we learn to calculate. But many of us have lost touch with this creative aspect. He suggests that tapping into creativity in order to solve problems connects us to who we are. In terms of business, creativity connects us to what we’re doing in a product, service, or career. Nir affirms that embracing the creator mindset has become more essential than ever, because it’s what is needed in times of crisis in order to generate a solution. 

If we embrace creativity, as a people, as a society, we will uplift the standard of living around the world far more dramatically than what we have done now. And the result is just a way better life.”

Listen to Episode 170 on Spotify, Anchor, Crowdcast, and Apple Podcasts

The Power of Positivity

“When you look at things in a positive way and in a creative way, the world is really a limitless environment for you to practice your product or service. When you look at things in a negative way, you’ve limited your options.”

Nir iterates that negativity is something that has become too deeply ingrained in daily life and culture — in fact, most languages have more ways to describe negativity than positivity. Not only is negativity holding us back, it’s limiting our capacity to problem solve — simply shifting to a positive outlook could be the biggest step towards creative solutions.

“Framing a problem in the light of positivity will instantly give you creative solutions, because it taps into that creator mindset that all of us have deep within us and allows you to look at a problem as what it is, rather than adding all the self-doubt. The only thing that allows you to solve problems creatively is to think about a problem positively.”


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