Real Leaders

Consumer Behavior Will Improve if You Make it Easier For Them to do the Right Thing

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

“Our philosophy, which is echoed when you look at consumer behavior, is when given a choice, if it’s easy to do the right thing, people do it.”

Pete Davis is the CEO of Green Print, an environmental technology company that offers sustainability as a service. This helps companies meet sustainability goals and makes it easy for businesses to do well by doing good. Green Print is among the Real Leaders Top 100 Impact Companies of 2020.

The following is a summary of Episode 91 of the Real Leaders Podcast, a conversation with Green Print CEO, Pete Davis. Read or listen to the full conversation below.

Turnkey Sustainability

Pete explains the Green Print turnkey sustainability programs for companies of all sizes. This helps them calculate their environmental impact, and then implement a strategy to reduce it. The ultimate goal for these companies is to reduce their footprint through investing in third party sustainability projects.

Green Print focuses on addressing four hot button environmental issues: energy, greenhouse gas emissions, water waste, and plastic. As a result, companies are partnered with projects that sequester carbon, replenish water supplies, or invest in renewable energy sources. But Green Print has a particular focus on the fossil fuel industry and companies that rely heavily on transportation.

“Last year, we offset emissions on about 1.4 billion gallons of fuel, whether it was gasoline or diesel, planted about 100,000 trees, and offset about 5 million tons of carbon emissions.”

Listen to Episode 91 on Spotify, Anchor, Crowdcast, and Apple Podcasts

A Bridge to the End Goal

While off-setting carbon emissions is a step in the right direction, Pete admits that Green Print’s efforts are not going to achieve the end goal. Systematic changes are what will do the most right by our planet, but until such changes are in motion, Green Print is helping pave the way for a greener future.

“It’s not a crutch, we’re not saying we don’t all have to reinvent things like transportation. We’re saying that until we get there, this is a bridge to that future. And we’re going to do our part now. Until we’re all driving reduced or zero emission vehicles.”



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