Real Leaders

The Anti-CEO Playbook

Photo by Simon Abrams on Unsplash

Profit, money, shareholders: these are the priorities of most companies today. But at what cost?

In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past — and shares his vision for a new, “anti-CEO playbook” that prioritizes people over profits. “This is the difference between profit and true wealth,” he says.

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