Simon Mainwaring, Founder, We First Branding
“The future of profit is purpose. Your brand must be the celebrant, not celebrity of your customer. Be a mission with a company, not a company with a mission.” Vision: A world in which business becomes a global force for positive social change. Action: Mainwaring wrote We First: How Brands and Consumers Use Social Media […]
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1 min read
Posted on
March 31, 2015
“The future of profit is purpose. Your brand must be the celebrant, not celebrity of your customer. Be a mission with a company, not a company with a mission.”
Vision: A world in which business becomes a global force for positive social change. Action: Mainwaring wrote We First: How Brands and Consumers Use Social Media to Build a Better World. He started speaking around the world and writing for industry magazines to share these ideas. www.WeFirstBranding.com
Overview
“The future of profit is purpose. Your brand must be the celebrant, not celebrity of your customer. Be a mission with a company, not a company with a mission.” Vision: A world in which business becomes a global force for positive social change. Action: Mainwaring wrote We First: How Brands and Consumers Use Social Media […]
