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The Smurfs Occupy UN on International Day Of Happiness

Today is International Day of Happiness. In the lead up to this day of potential elation and glee, the United Nations held a special ceremony at the UN headquarters in New York on March 18 with the cast from the movie Smurfs: The Lost Village to lend their support towards the human pursuit of happiness and well-being throughout the world.

The campaign themed “Small Smurfs Big Goals” encourages everyone to support the United Nations Sustainable Development Goals that include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity.


The Red Carpet Event saw UN and UNICEF dignitaries mingle with Smurfs actors Demi Lovato (voice of ‘Smurfette’), Mandy Patinkin (voice of ‘Papa Smurf’), Joe Manganiello (voice of ‘Hefty Smurf’) and film director Kelly Asbury. Smurfs: The Lost Village will be released in cinemas globally from 29rd March 2017.

A profound shift in attitudes is underway all over the world. People are now recognising that ‘progress’ should be about increasing human happiness and wellbeing, not just growing the economy.

March 20 has been established as the annual International Day of Happiness and all 193 United Nations member states have adopted a resolution calling for happiness to be given greater priority.

We are a social species and we thrive when we’re closely connected to others. But modern society is leaving more and more people feeling disconnected, isolated or lonely. On the day, thousands of people all around the world reached out to make new, positive connections with others.


The UN Ceremony, held in the iconic General Assembly Hall of the United Nations, saw the Smurfs actors present Youth Champions with the keys to “Smurfs Village.”


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