Real Leaders

Brides For Good Change The Rules of Marriage

A wedding dress e-tailer wants to eradicate child marriage by 2030 with a proposal that’s hard to turn down.

Founded by Chantal Khoueiry, Brides do Good is a pioneering social enterprise that offers brides-to-be the opportunity to purchase the world’s most beautiful pre-loved and sample designer wedding gowns from designers including: Alexander McQueen, Oscar De La Renta, Valentino, Marchesa, Rosa Clara, Lela Rose, Temperley London, Stewart Parvin and Phillipa Lepley amongst others, at an affordable price and with the unprecedented charitable proposition to address the global challenge of eradicating child marriage by 2030 (one of the United Nations sustainable goals) through partner charities Plan International and Too Young to Wed.

“When friends revealed they spent over thousands on a dress they’d only wear once and wouldn’t let go of it because of the emotional connection, I started thinking about the millions of wedding gowns sitting in boxes somewhere. And then my mind went to the millions of girls that are each year barbarically forced into early marriage and a life of violence – and then, inspiration struck!” – Chantal Khoueiry

Headquartered in London, Brides do Good’s unique business platform invites brides from all over the world to sell their designer wedding gowns and receive a third of the sale back, a third goes toward the operations of the site, and a third goes to Plan International and Too Young To Wed.

Brides do Good also offers bridal designers and retailers a solution to move excess inventory. Designers and retailers may sell their sample gowns and excess stock (non pre-owned) to Brides do Good, with a portion of the sale donated to Plan International and Too Young To Wed.

“We are absolutely delighted to be working with Brides Do Good and spreading the word of our fight against child marriage to past and future brides.” – Plan International

“We feel that while for most brides, weddings are the stuff dreams are made of, for many out there, less fortunate than ourselves, this is quite the opposite. We are in a position to help and support something that we feel strongly about.” – Caroline Burstein, Browns Bride

“If you decide to sell your gowns after the wedding, try to make sure it is going to a good home. Brides do Good sends a third of each sale to charities (such as Plan International, Too Young To Wed) to help protect the millions of girls who are at risk of early marriage” – Livia Firth

A symphony of social enterprise and forward-thinking retail, storytelling and love, Brides do Good is a movement: By Brides, for Girls.


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