Fall 2018

84 REAL-LEADERS.COM / FALL 2018 FIREWIRE CATCHES THE WAVE The image of surfing brings to mind healthy, outdoor people who love the ocean. But what about that slab of toxic fiberglass they’re standing on? Firewire is trying to change that by reinventing the surfboard and collaborating with environmental and humanitarian organizations around the world, to which they give 5% of their net profits. The surfboards contain 50% less volatile organic compounds - harmful gases and chemicals emitted from products such as paint, glue and resin. Using bio- resin has been one solution for a greener surfboard and the goal of sending zero waste to landfills is another. CEO, Mark Price, is also working on a fiberglass-free surfboard, under the assumption that the least toxic products are the ones that will last the longest. “Manufacturers need to take responsibility for the entire production cycle,” says Price. “Not just the parts that only make them money. Society should move more towards a ‘needs’ basis, rather than one based on ‘want.’ Never feeling satisfied is a type of sickness in society, and at the rate we’re consuming people will never feel they have enough stuff. This has to change as we cannot sustain endless growth on a finite planet. Real leaders have a set of values from which everything flows. Many company’s start with a noble mission statement, yet fail because they forget about their mission along the way.” www.firewiresurfboards.com WASTE IS A DESIGN FLAW The problem: Textile waste. The solution? Evrnu, a company that takes the phrase “one person’s trash is another’s treasure” seriously. They have creating a revolutionary new system that reduces textile destruction by converting cotton cast- offs back into thread.” It’s become increasingly clear that the clothing we wear is contributing to some of the world’s worst environmental health issues. It takes over 700 gallons of water to make one T-Shirt and 12 million tons of textile waste is created each year in the U.S. alone. “We strive to waste nothing: time, money or resources,” says CEO Stacy Flynn. “When consumers throw away clothes because it’s cheaper to buy more than do laundry, something is wrong. Well-made clothing that is season-less is the way to go,” says Flynn. “You shouldn’t feel that you’re at a charity store when you’re looking for quality clothing. If you uphold your mission of sustainability, everything else will fall in line.” www.evrnu.com Above: Mark Price of Firewire wants to improve the surfing experience as much as possible while impacting the environment as little as possible. Left: Evrnu Chief Scientific Officer, Christo Stanev and CEO Stacy Flynn. Business has taught them that making do with less creates more for everyone. “SOCIETY SHOULD MOVE MORE TOWARDS A ‘NEEDS’ BASIS, RATHER THAN ONE BASED ON ‘WANT.’” - MARK PRICE

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