Russ started brand-building company Oliver Russell in 1991. He’s committed his 30-year career to social responsibility, first inside the corporate world and then as an entrepreneur who’s started four companies and five nonprofit causes. He's the author of "Rise Up - How to Build a Socially Conscious Business," and his creative work has been honored with local, regional, and national creative awards. Today, Russ focuses on brand strategy for clients, spreading the Certified B Corp love, and connecting kindred spirits to multiply social impact.
Welcome to the world of the purpose economy, where employees and consumers alike search for relationships that are meaningful beyond a paycheck or a purchase. In today’s world, companies of all sizes are being asked to proactively “do good.” They aren’t being forced to this end by the government or lawyers. No, companies are being pushed […]
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