Paul Cash is Founder and CEO of the multi-award-winning marketing agency, Rooster Punk, the go-to name in B2B storytelling in the United Kingdom.
Business-to-business marketing is delusional. We continue to act as if customers make buying decisions in a rational void, free from any messy emotional constraints. The truth is that they never have, and they never will. Many studies back up this idea and provide a more clear picture of the drivers that go into business purchasing […]
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