Beth Fisher-Yoshida, Ph.D., CCS, is a global expert and educator in negotiation and communication. She’s the program director of Columbia University’s Master of Science in Negotiation and Conflict Resolution, a negotiation consultant for the United Nations, and the CEO of the consulting agency Fisher Yoshida International. Her new book, New Story, New Power: A Woman’s Guide to Negotiation, helps women of all ages make successful negotiations a reality. Learn more at bethfisheryoshida.com.
High-stakes negotiations can be nerve-racking. There’s a lot riding on the outcome, and because of it, you place enormous pressure on yourself. Will you secure that sought-after client? Will you seal that big deal? Land that investor? And what happens if you don’t? Preparing for and engaging in these kinds of negotiations generates beta brain […]
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