Adrian Fernandez-Perez is the Senior Research Fellow at Auckland Centre for Financial Research (Auckland University of Technology, New Zealand). His research focuses on the pricing of commodities and behavioral finance and his articles are published in leading academic journals such as the Journal of Financial Economics, Review of Finance, Journal of Banking and Finance.
Think about the last time you bought something expensive to make yourself feel better after a disappointment or when you treated yourself to a fancy and expensive dinner after some accomplishment. Emotions have a strong influence on purchasing decisions. More often than we realize, we make these decisions based on emotions rather than rational calculations […]
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