CEOs: Forget V-Shaped Recovery. Y-Shaped Reinvention is Better
CEOs worry about the shape of recovery in 2021: V, U, W, or L? The V-shaped recovery, while most desirable, is out of question according to the Fed and OECD. Rather than passively dream about a V-shaped recovery of the whole economy (which is beyond their control) CEOs must proactively lead a Y-shaped transformation of their […]
‘First Line of Defense’: COVID-19 Prompts Rethink In Role of Buildings
From office workers to students, Americans facing colder weather and more time inside have a pressing question: How can they keep safe amid a pandemic that scientists say thrives in indoor settings? The search for answers has prompted a new look at what architects and their buildings can do to help, both now and in […]
Feeling Overloaded with Work? Here’s The Ultimate Time Management Playbook to Get You Breathing Again
An all too common theme within work environments are the mounds of work that people have on their plates at any given time. If this is something you’re experiencing, you’re not alone! It’s a systemic issue that spans industries around the globe. Here are the steps to gain control and become a more effective leader. […]
5 Ways to Pivot Your Business Under a Looming Second Lockdown
With the threat of a second lockdown at any moment, we are all concerned about what steps we should take next. Many businesses have already taken new steps to keep afloat — by moving to e-commerce, changing their business strategies, and offering new services. Mike Jordan, the CEO of Summit Defence, has put together five tips […]
The Ultimate Entrepreneurs Guide to Free Internet Tools
Becoming an entrepreneur is, by definition, risky business. Becoming a successful entrepreneur takes time, commitment, patience, guts, and – most importantly – passion. Another thing it takes: money. Depending on the type of business you’re planning you may need a lot of cash to get started or maybe just a little. One thing is certain: […]
To Earn Love from Digital Customers, Follow This 5-Step Formula
Today’s customer is “digitally driven.” So, if your brand is going to thrive, digital must be at the core of what you do. Add-ons and tweaks aren’t good enough. To earn and keep customer love, you’re going to have to make sure they can access your products and services quickly and seamlessly. For most legacy […]
If You’re Not Digitally Transforming, You’re Dying. (6 Reasons to Do It Now)
This isn’t your father’s customer base. It takes more than tweaks to meet their needs; it takes a complete overhaul. A new book Winning Digital Customers, lays out six big reasons why you need to transform — starting yesterday. The world is changing rapidly, and once-loved “legacy” brands are falling out of favor. The reason is […]
5 Reasons Why Brand Activism is Here to Stay
Brand Activism is when a brand takes a stand to help drive change towards the most urgent problems facing society, based on its own beliefs, purpose and values. As Phiip Kotler and Christian Sarkar suggest in their book Brand Activism: From Purpose to Action, it is “how progressive businesses are taking stands to create a better world.” And […]
The Future of Work: The Four Pillars of a Winning Culture
We all hopped on the Zoom celebration as a team. All in different locations. All were wearing our newly minted company swag. Hats, shirts, even some confetti and “We’re #1” foam fingers. I watched as the names were read off. “At #52, this company offers foosball, beer kegs, and lattes,” the emcee proudly announced. I […]
Normalcy Bias Lessons From Boeing, and How to Prevent a Disaster
When Boeing grounding its 737 Max airplane in 2019, following two deadly crashes that killed 346 people, they lost $5 billion in direct revenue by the summer of that year. The overall loss – ranging from damage to the brand to lost customers – was valued by investors at over $25 billion. In late 2019, new revelations about problems […]
