A Green Economic Recovery Is Within Reach — and Profitable, too
As a global society, our progress toward a green economy has been sidetracked by the COVID-19 pandemic — economically speaking, it should be precisely the opposite. This is particularly true for the United States with its current economic, health, and political challenges. It’s time to move to a new phase — not just for a […]
Consumers Want to Buy Eco-Friendly Products, but Don’t Know How to Identify Them
Americans are seeking out and are willing to pay a premium for environmentally friendly products, according to a new study from GreenPrint, an environmental technology company. The first-ever edition of the company’s Business of Sustainability Index found that nearly two-thirds (64%) of Americans are willing to pay more for sustainable products, but most (74%) don’t […]
4 Ways to Shift Toward a Caring Economy
COVID has proven to be a great lens, showing us the importance of healthcare, education, the importance of care work, and the urgent need to transform our economic values and current systems. The caring economy is an economic system that promotes the wellness and development of people […]
Electric “Elephant” In Germany De-ices Aircraft
The fleet of de-icing vehicles at Munich Airport has received powerful and environmentally friendly support. Recently, an all-electric “Elephant e-BETA” from Danish manufacturer Vestergaard has been used for de-icing aircraft. According to the manufacturer, the “Elephant e-BETA” is the first electric de-icing vehicle. The spray arms and nozzles driven by electric motors perform the de-icing […]
Trust Is the New Currency. Here’s How to Build It
You’ve heard the cliché: trust is the grease that lubricates business. Without it, transactions become time-consuming and expensive because everything must be negotiated, tested, verified, and, perhaps, litigated. Innovation and nimbleness suffer. Partners and consumers go elsewhere.The confidence needed to try the next new thing evaporates. Trust in government, science, NGOs, business, and other major […]
Real Leaders Impact Awards Follow Up
Please fill out this form to complete your 2022 Real Leaders Impact Awards Application. If you qualify as a finalist, a representative will reach out with next steps. For questions or comments please email us at awards@real-leaders.com.
How Can We Save the Working Class? Give Them Digital Skills
The rise of automation was already a struggle for the working class before 2020, but the pandemic hit even harder as unemployment swept the nation. At the same time, COVID-19 has fueled digital initiatives in many industries, and a society that’s more tech-driven than ever before demands new skills. It’s time for the federal government […]
How B Corps Offer Real-World Lessons for Future Business Leaders
Certified B Corporations are a growing field of study for the business leaders of the future — the students at a number of universities where faculty are part of B Academics, the global B Corp academic community. The group’s leaders include Jessica Yinka Thomas, Director of the Business Sustainability Collaborative and Lecturer at the Poole […]
Struggling to Love Your Job? Detach Yourself From It
The typical CEO works 14 hours a day for 300 days a year, which totals around 42,000 hours annually. Even before ‘work-from-home’ became a global phenomenon, the modern business landscape had increasingly shifted toward one that blurs the line between work and our personal lives. Today’s culture teaches us that success is getting paid to do what […]
The Three Big Reasons New Products Fail (and How to Avoid Them)
As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to Nielsen, 85 percent of new consumer […]
