Three Key Strategies that Determine Whether Purposeful Brands Succeed or Fail
One could easily assume that by committing to a brand purpose that is meaningful to consumers’ lives, companies can readily win consumer attention, engagement and amplification. Nothing could be further from the truth. Instead, social media has given consumers unprecedented information, connectivity and reach empowering them to play a pivotal role in whether purposeful brands […]
Can Men Embrace Love in Business?
Earlier this summer I co-hosted DreamChange, Inc.’s inaugural Love Summit – an unconventional business conference created to show how using love in the workplace can improve operations, increase sales, and ultimately help solve the underlying cause of the wide range of problems we face in the world today. The Love Summit debuted at Wieden+Kennedy headquarters; […]
Nearly a Third Say Cloud Storage is Essential, But National Opinion is Divided
Latin America countries have highest numbers strongly agreeing that cloud storage is essential to them. Germany, Canada and Australia not convinced. Internationally, nearly a third of all surveyed strongly agree that cloud storage is essential to them, with agreement peaking in Mexico, Brazil, Turkey, China and Russia. Market and consumer analysis company GfK asked Internet users in 22 countries about how strongly they agree or disagree with the statement “it is essential […]
Yes, There is A Positive Purpose For Anger
“There she goes again.” How often have I heard that? Plenty often. I most often hear it in the workplace. But it is just as frequent in many homes. It’s a statement that confirms a stereotype of women who are generally touchy, emotional and passive-aggressive because…they are women. Blame it on hormones or any story you […]
Can This Man Save The Rhino With A 3D Printer?
Rhino horn is now worth as much as cocaine on the black market. A biotech startup believes synthetic horns made in laboratories offers an ethical alternative, can confuse criminals and tap into a market worth billions. Matthew Markus wants synthetic rhino horn to be seen as a normal product, alongside other synthetically produced foods […]
The High Cost Of Cheap Clothes
After a decade in the organic food and beauty industry Marci Zaroff (above) recognized the “missing link” in the supply chain – ethics and sustainability. She coined the term ‘eco-fashion’ and set about pioneering a market for organic and sustainable textiles. Rethinking the fashion supply chain can cut costs, add value to collaborators and offer […]
U.S. Pro Sports Shifting to More Sustainable Game Day Food
Leading professional sports venues that serve all major leagues are now promoting more sustainable food options to fans, according to a new report by the Green Sports Alliance (GSA) and the Natural Resources Defense Council (NRDC). “Champions of Game Day Food” features 20 venues spanning North America that are serving healthier food choices and adopting more sustainable […]
Mexican Peasant Design Takes Its Place Among The Elite
Artisanal fashion brand Carmen Rion resists mass-produced garments while celebrating Mexico’s rich cultural heritage. The designer has been a socially aware entrepreneur for over 20 years, working with native communities to bring traditional fabrics to contemporary fashion. Rion was the first designer to feature the women who make her garments as models in fashion shows […]
5 Brain-Based Tips for Negotiating with a Bully
I am constantly training women how to win in the workplace. I also work with many soft power male leaders who need to influence hard power leaders. And when I work on culture change projects I often work with low-power leaders (director-level–where all the work gets done) who need to influence high power (C-level) leaders. […]
What’s Love Got To Do With Biz?
Love isn’t a word that you often hear in business conversations, yet studies show it plays a significant role in determining the performance and wellbeing of employees and customers. So it shouldn’t be such a surprise that DreamChange has a Love Summit business conference, which debuted this past Saturday, June 13th. Research tells us that the more […]
