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If you’re reading this, chances are you have an idea and just quite don’t know what to do. You believe business should be used to improve society but how?

Start here:

1. Sean Eikerman of RED Academy a Canadian tech incubator whose company helps bridge the tech gap for entrepreneurs who don’t quite have the experience or understanding to implement solutions.

2. Clinton Maloney, PwC’s Sustainability Advisory Leader who states, “pursuit of more will not make you happy, pursuit of meaning will.”

3. College-student Austin Shake who starts his clothing company at the University of Arizona.

4. A high-school student who launched a concussion screening app to help reduce the risk of undiagnosed screenings in youth athletes.

 

 

 

 

 

 

 

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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What decisions will you make today will impact the environment or society?

See conversations with:

1. Patagonia’s Vincent Stanley, reveals their business model came from how Patagonia stuck true to their mission

2. Jonathan Keyser Founder/CEO is trying to transform one of the most cut-throat industries in the world; commercial real estate

3. Matthew Weatherly-white who helps identify the difference between business used as a force for good vs. bad

4. Ep. 36 features Robert Acton, the CEO of Cause Strategy Partners who discusses board seat placement, managing pushback, setting a vision, and inspiring a shared vision.

5. Stuart Williams who claims you can profit & make a difference at the same time

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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The #1 thing that doesn’t get talked about in entrepreneurship is failure. Understanding when you need to pivot and persevere through more difficult times is often the best experience one can acquire. Just ask:

1. Jay Shetty, famous career and lifestyle vlogger, “if you’ve been blessed with anything it’s important to use it for something more than yourself?”

2. Jonathan Keyser, Founder/CEO of Keyser Co., “my wife was even saying to me, you’re a really smart guy, you work really hard but are you sure this is going to make us money?”

3. Jed York, CEO of the San Francisco 49ers, “we were labeled failures from just about everybody,”

4. Lisa Kurtis, Founder/CEO of Kuli Kuli, “celebrate your rejections, you’re going to get a lot of them.”

 

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Jump to a section:

1. Starting Out of School vs. Waiting
2. Building Culture in A Startup
3. Failure
4. Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
5. Ethics & Responsible Business
6. Creating A Market Presence
7. Getting Investors To Invest In Your Startup
8. Diverse Funding & Financing Strategies
9. The Business Case for Sustainability
10. Pivoting & Adapting
11. Leadership, Communication, and Storytelling Skills
12. Family Business
13. Practicing Mindfulness & Seeking Work-life Balance

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What are you chasing? Many leaders we interviewed reached a point in their life, a crucible, that changed their career trajectory. Whether it was living in a different developing country, understanding their core values and skills, or a traumatic experience that shaped a new perspective, they are now in pursuit of a healthier work-life balance for themselves and their stakeholders.

Watch and Listen:

1. Jonathan Keyser Founder/CEO who made a lot of money in a ruthless commercial real-estate culture until he listened to a speaker at a conference who flipped his mindset.

2. Shawn Agosta, who after several unfulfilling jobs built his own sustainable drywall company.

3. Hydroflask’s GM, Scott Alan who shares what led him to leave Silicon Valley to join Hydroflask.

4. John Replogle, CEO of One Better Ventures who started at Guinness and took a “spear to the heart” when he came to the realization that he needed a career and life change towards more purpose.

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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Funding can come in many different ways for startups. If your pitch provides strong evidence of a return on investment the funding will come from the right investors. Investors are also increasingly using ESG and Certified B-Scores to assess strong governance which correlates to financial performance.

Jump to:

1.Barbara Minuzzi, a Brazilian immigrant venture capitalist who after facing discrimination at the workplace came to America and raised millions in venture capital.

2. Lisa Kurtis who at 21:34 explains how she raised $10million from “literally every capital source you can think of.”

 

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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Can businesses step away from a transactional mindset and redefine its bottom-line? Some experts suggest a way to evaluate a companies performance is through its triple-bottom-line (TBL); incorporating people, planet, and profit into their accounting framework.

Hear from:

1. Matthew Weatherly-white, Founder/CEO of Caprock on distinguishing “good” businesses from “bad”.

2. Jed York, CEO of the San Francisco 49ers, “we haven’t seen anything where we will not be operating at peak performance or spending more money than we would have otherwise.”

3. Tony Arnerich, Founder/CEO Arnerich-Massena on ESG, “it was very difficult for [investors] to understand the concept that it was still investing first and not philanthropy.”

4. Clinton Maloney, Head of Sustainability Incorporation at PwC, “pursuit of meaning is where it’s at.”

5. Jared Meyers, Founder of Florida For Good, “why don’t [businesses] go be proactive in it now? The market will appreciate you for it.”

6. John-Paul Maxfield the Founder and CEO of Waste Farmers who believes long-term thinking fundamentally solves the needs of social and environmental problems

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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What is your sentence? Why does your company exist? What is the legacy you want to leave?

When we think of leadership, communication, and storytelling it’s important to remember how interconnected they are.

Watch:

1. Simon Mainwaring, Founder/CEO of We First, “Be a mission with a company, not a company with a mission.”

2. Jed York, CEO of San Francisco 49ers, “You see leaders who aren’t willing to fail in order to have success, and I think that’s one of the downfalls in leadership today.”

3. Jeff Jordan, Founder of Rescue Agency, “We try to tell stories that change people.”

4. Adia Barnes, Head Coach of the University of Arizona Women’s Basketball Team, “Managing people is the hardest thing because not everyone is always happy.”

5. Erik Anderson, Executive Chairman of Top Golf, “A leader brings people together around purpose.”

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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According to Conway Center for Family Business, Family businesses are the backbone of the American economy, consisting of 64% of the gross domestic product (GDP), employing 62% of the workforce, and responsible for 78% of all new hires.

Family owned and operated businesses are less likely to fire employees regardless of financial performance.

See interview with :

https://www.npr.org/2017/08/07/531097687/five-guys-jerry-murrell

 

 

 

 

 

 

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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What are you chasing? Many leaders we interviewed reached a point in their life, a crucible, that changed their career trajectory. Whether it was living in a different developing country, understanding their core values and skills, or a traumatic experience that shaped a new perspective, they are now in pursuit of a healthier work-life balance for themselves and their stakeholders.

Watch and Listen:

1. Jonathan Keyser Founder/CEO who made a lot of money in a ruthless commercial real-estate culture until he listened to a speaker at a conference who flipped his mindset.

2. Shawn Agosta, who after several unfulfilling jobs built his own sustainable drywall company.

3. Hydroflask’s GM, Scott Alan who shares what led him to leave Silicon Valley to join Hydroflask.

4. John Replogle, CEO of One Better Ventures who started at Guinness and took a “spear to the heart” when he came to the realization that he needed a career and life change towards more purpose.

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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Funding can come in many different ways for startups. If your pitch provides strong evidence of a return on investment the funding will come from the right investors. Investors are also increasingly using ESG and Certified B-Scores to assess strong governance which correlates to financial performance.

Jump to:

1.Barbara Minuzzi, a Brazilian immigrant venture capitalist who after facing discrimination at the workplace came to America and raised millions in venture capital.

2. Lisa Kurtis who at 21:34 explains how she raised $10million from “literally every capital source you can think of.”

 

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Jump to a section:

• Starting Out of School vs. Waiting
• Building Culture in A Startup
• Failure
• Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
• Ethics & Responsible Business
• Creating A Market Presence
• Getting Investors To Invest In Your Startup
• Diverse Funding & Financing Strategies
• The Business Case for Sustainability
• Pivoting & Adapting
• Leadership, Communication, and Storytelling Skills
• Family Business
• Practicing Mindfulness & Seeking Work-life Balance

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