Mastercard CMO: “How to Master the New Marketing Mindset for Tomorrow’s Consumers”
So, what should we know about the consumers of tomorrow, and what messages will resonate with them? One of the biggest cultural transformations happening around the world is that consumers aren’t expecting brands to sell them stuff anymore. Instead, customers now expect brands to create societal good. They want companies to be honest, transparent, operate […]
Become One with Nature in This Finnish Igloo
What better way to immerse yourself in the beauty of the Arctic winter than by sleeping in an igloo at Kakslauttanen Arctic Resort in Finland? These comfortable igloo cabins aren’t made of ice, but they do have transparent domed ceilings so that you can get the whole outdoor experience. Surrounded by nature, this unique property […]
Jane Goodall: Why Good For the Environment is Also Good For Business
It’s become clear that the current economic model — that we can have unlimited extractive consumption on a planet with finite natural resources — is not a longterm solution. Achieving GDP growth at all costs, instead of protecting the environment for our future is not something that will continue to work. Already in some places, […]
Imagine Consulting With Potential Customers With Physical Needs Different From Yours
During New York Fashion Week last year, a fashion shoot was held that featured four Special Olympics New York athletes. Celebrity fashion photographer and Special Olympics Champion Ambassador Nigel Barker took photographs of four Special Olympics New York athletes. They modeled adaptable athlete/streetwear from the Be Brave collection, developed through a collaboration between Special Olympics […]
Global Innovation Hub Launched for Transformative Climate Solutions
A new digital Global Innovation Hub has been initiated by UN Climate Change to significantly boost the effectiveness and scale of climate change and sustainability innovation as a driver of more ambitious climate action. To achieve this, the hub will have new approaches to facilitate the development and deployment of transformative and innovative climate solutions. The hub […]
This is What 30,000 People Per Square Mile Looks Like
This is New Delhi, India, population 22 million. The city has a population density of 30,000 people per square mile. India is the world’s most populous democratic country with a population of 1.4 billion inhabitants and according to the World Health Organization Delhi is the fourth most polluted city in the world in terms of […]
This is Where Your Beef Burger Comes From
Brazilian ranchers traditionally clear land to raise animals in large pasture areas. When using feedlots to fatten animals before slaughter, farmers do in 90 days what would take them a year in natural pastures. Brazil is the world’s largest beef exporter, exporting one-fifth of its total production, and the sector is a major driver of […]
Which Future will you Choose?
The images below show projected future sea levels at various locations around the world due to human-caused global warming under two different scenarios. Climate and energy choices in the coming few decades could set the destination, but the timing of rise is more difficult to project: these sea levels may take hundreds of years to be fully realized.
Imagine Using the Power of a Name to Inspire Your Next Project
NASA has renamed its headquarters after its first black female engineer, Mary Jackson, whose work contributed to America’s early space programs. She achieved success in the face of racial discrimination, despite black employees being forced to use different canteens and bathrooms. When Jackson applied for engineering training, she needed permission to take classes with her […]
Imagine Working with Nature Instead of Trying to Dominate It
Singapore has an innovative way of putting nature at the heart of construction that can make us happier, healthier and closer to the natural world. It’s called biophilic design, and it replaces walls, windows, columns, signs and neon, with leaves, bark, birds and insects. Khoo Teck Puat Hospital is the most biophilic hospital in Asia […]
