Bryan Adams is the CEO and founder of Ph.Creative, a global employer branding agency. He is a prominent employer brand thought leader, as well as an author, podcaster, and speaker.
The world of employer branding is still relatively new, but it’s already inundated with superlatives like “best” and “leading.” Companies use these descriptors in an attempt to grab people’s attention and establish quick connections. The only problem? They rarely hold up. Over the years, I’ve helped numerous organizations untangle fuzzy, ineffective employer brand stories. More […]
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