What if Microsoft Never Existed?

Microsoft will erase its entire carbon footprint since 1975 from the atmosphere. The global software giant has a goal of removing existing carbon from the atmosphere, setting the company’s climate goals apart from other corporate pledges, which have mostly focused on cutting ongoing emissions or preventing future ones.

Microsoft is aiming to remove more carbon from the atmosphere than it emits by 2030, and by 2050, it hopes to have removed enough to offset all the direct emissions the company has ever made.

“If the last decade has taught us anything, it’s that technology built without these principles can do more harm than good,” says chief executive Satya Nadella. “We must begin to offset the damaging effects of climate change,” he continues, adding that if global temperatures keep rising unabated, “the results will be devastating.”

Microsoft plans to cut carbon emissions across its supply chain by more than half by 2030. The plan includes creation of a Climate Innovation Fund, which will invest $1 billion over the next four years to hasten  development of carbon removal technology.

“Our effort will require technology by 2030 that doesn’t fully exist today,” explains company president Brad Smith.

Microsoft will widen the reach of an internal fee it has been charging to its business groups to account for their carbon emissions. Since 2012, the company has pegged the fee on direct emissions, electricity use, and air travel but will now widen it to cover all Microsoft-related emissions.

“That money will then be used to invest in our work to reduce our carbon emissions,” says Smith. Microsoft co-founder Bill Gates was an early backer of British Columbia-based Carbon Engineering, one of a few companies to develop direct air capture technology.

“A company’s most powerful tool for fighting climate change is its political influence, and we’re eager to see Microsoft use it,” says Elizabeth V. Sturcken of the Environmental Defense Fund, a nonprofit advocacy group. Negative emission technologies include the capture, removal, and storage of carbon from the atmosphere, and Microsoft’s goal is to remove all the carbon by 2050 that has been emitted since its founding in 1975. This includes emissions from company vehicles and indirect emissions from electricity use. The company’s pledge comes as big investors pay more attention to how companies tackle climate change. The race is on — Microsoft plans to become net-zero carbon a decade earlier than Amazon.

Stephen Nellis and Jeffrey Dastin are San Francisco-based business journalists covering technology companies for Reuters. 

Are You Still Falling for the ‘Failing to Plan is Planning to Fail’ Myth?

You’ve probably heard the old advice for entrepreneurs that “failing to plan is planning to fail.” That phrase is a misleading myth at best, and actively dangerous at worst. Making plans is essential, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that things will go wrong. 

A much better phrase is “failing to plan for problems is planning to fail.” To address the very high likelihood that problems will crop up, you need to plan for contingencies. 

When was the last time you saw a major planned project suffer from a cost overrun? It’s not as common as you may think for a project with a clear plan to come in at or under budget. 

For instance, a 2002 study of significant construction projects found that 86% went over budget. In turn, a 2014 study of IT projects found that only 16.2% succeeded in meeting the originally planned resource expenditure. Of the 83.8% of projects that did not, the average IT project suffered from a cost overrun of 189%. 

Such cost overruns can seriously damage your bottom line. Imagine if a serious IT project such as implementing a new database at your organization goes even 50% over budget, which is much less than the average cost overrun. You might be facing many thousands or even millions of dollars in unplanned expenses, causing you to draw on funds assigned for other purposes and harming all of your plans going forward. 

What explains cost overruns? They largely stem from the planning fallacy — our intuitive belief that everything will go according to plan.

The planning fallacy is one of many dangerous judgment errors. These are mental blind spots resulting from how our brain is wired. Scholars in cognitive neuroscience and behavioral economics call this cognitive biase. We make these mistakes in work and other areas of our life. An example, is shopping choices, as revealed by a series of studies done by a shopping comparison website.

Fortunately, recent research in these fields shows how you can use pragmatic strategies to address these dangerous judgment errors, whether in your professional life, your relationships, or other areas of your life. 

You need to evaluate where cognitive bias hurts you, and those in your team or organization. Then, you can use structured decision-making methods to make “good enough” daily decisions quickly, more thorough ones for moderately important choices, and an in-depth one for major decisions.

Such techniques will also help you implement your decisions well, and formulate truly effective long-term strategic plans. Also, you can develop mental habits and skills to notice cognitive biases and prevent yourself from slipping into them.

Solving the Planning Fallacy

Specifically around the planning fallacy, my coaching, and consulting clients have found three specific research-based techniques effective.

First, break down each project into parts. An IT firm struggled with a pattern of taking on projects that ended up losing money for the company. We evaluated the specific parts of the projects that had cost overruns and found that the most significant unanticipated money drain came from permitting the client to make too many changes at the final stages of the project. As a result, the IT firm changed its process to minimize any changes at the tail end of the project.

Second, use your experience with similar projects to inform your estimates for future projects. A heavy equipment manufacturer had a systemic struggle with underestimating project costs. In one example, a project that was estimated to cost $2 million ended up costing $3 million. We suggested making it a requirement for project managers to use past project costs to inform future projections. Doing so resulted in much more accurate cost estimates.

Third, for projects with which you have little experience, use an external perspective from a trusted and objective source. A financial services firm whose CEO I coached wanted to move its headquarters after outgrowing its current building. I connected the CEO with a couple of other CEO clients who had recently moved and expressed a willingness to share their experience. This helped the financial services CEO anticipate contingencies he didn’t previously consider, such as additional marketing expenses, printing new collateral with the updated address, and lost productivity from changing schedules and new commute routes for employees.

If you take away one message from this article, remember that the key to addressing cost overruns is to remember that “failing to plan for problems is planning to fail.” Use this phrase as your guide to prevent cost overruns and avoid falling prey to the dangerous judgment error of planning fallacy.

UK’s Prince William Launches Prize to Solve Earth’s Top Environmental Challenges

The Earthshot Prize, described as the ‘most prestigious environmental prize in history’, will be awarded to five winners a year over the next decade.

Britain’s Prince William launched a multi-million pound prize on Tuesday to encourage the world’s greatest problem-solvers to find answers to Earth’s biggest environmental problems, saying the planet was now at a tipping point.

The Earthshot Prize, described in its publicity as the “most prestigious environmental prize in history”, will be awarded to five winners a year over the next decade with the aim of producing at least 50 solutions to the world’s most pressing challenges.

“The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve,” William, 37, said in a statement.

“Remember the awe-inspiring civilisations that we have built, the life-saving technology we have created, the fact that we have put a man on the moon,” he added. “People can achieve great things. The next 10 years present us with one of our greatest tests – a decade of action to repair the Earth.”

The British royal family have for many years been vocal campaigners on a host of environmental issues, with William’s father Prince Charles speaking out for decades about the impact of climate change and the importance of conservation.

The Earthshot initiative, which comes after more than a year of consultations with over 60 organisations and experts, aims to generate new technologies, policies and solutions for issues of climate and energy, nature and biodiversity, oceans, air pollution and fresh water.

Kensington Palace said the prize drew its inspiration from the concept of Moonshots, which it said since the 1969 moon landings was synonymous with ambitious and ground-breaking goals.

“Just as the Moonshot that (U.S. President) John F. Kennedy proposed in the 1960s catalysed new technology such as the MRI scanner and satellite dishes, the Earthshots aim to launch their own tidal wave of ambition and innovation,” the palace said.

It gave no detailed figures of the size of the prizes or how they would be funded, saying the project was supported by a global coalition of philanthropists and organisations.

The project will be formally launched later in 2020 with challenges announced at events around the world and annual award ceremonies in different cities between 2021 and 2030.

A film to coincide with Tuesday’s launch was narrated by veteran British broadcaster and naturalist David Attenborough, who has been making nature programmes such as the popular Blue Planet series since the 1950s.

“This year Prince William and a global alliance launch the most prestigious environment prize in history: The Earthshot Prize,” Attenborough said, describing it as “a global prize designed to motivate and inspire a new generation of thinkers, leaders and dreamers to think differently”.

By Michael Holden; Editing by Alison Williams.

Why This Company Doesn’t Want To Know Their Customers.

An unusual concept right? At least that’s what Erik Rind, CEO of ImagineBC’s lawyers thought when they were crafting their Terms of Service policy for his company, a market provider for customer data stored on the blockchain. Erik joined me on Episode 47 of the Real Leaders Podcast to discuss what the future of personal data security looks like. Before we jump to how it works, maybe it’s important to reflect on why data security exists.

Whether you are surfing the internet, exercising with a health monitor, or swiping a credit card, your data (web clicks, blood pressure, expenditures, etc.) is collected, stored, sold, or in some cases confiscated.

My first question for Erik was simple, “In this day and age of surveillance capitalism with companies making money off of my personal data, your personal data, what are some of the ramifications when we allow companies to take that from us?

“I think the ramifications are very significant or we wouldn’t have started ImagineBC in the first place.”

Some argue this is a human rights issue, others are submissive.

“But now it’s like how do you take on a Google or a Facebook? They’re so big, you can’t do it. My opinion is, of course, you can. It’s our data, we have complete control of it. We just need to band together.”

So, how do we band together?

Somewhere, a computer is pumping out continuous “blocks” of information, in order (like a twitter thread), bonded by a “chain” of encryption to other computers or nodes. Transactional data is stored on a public ledger for everyone to see but not edit. Your username, however, is sacred. You are the only one who knows who you are. This raises the one problem with blockchain, we do not know who anyone is.

That’s blockchain.

Our guest joked around mentioning that his lawyers were having a difficult time crafting their terms of service, telling the practitioners, “..look, we don’t even know who our members are and we don’t want to know! They have all control and we create a market for them.”

“What is this going to do for the common media conglomerate or to any businesses that are using these data lakes?”

“We just want you the individual to be the beneficiary. So the Cambridge Analyticas, the Facebooks, they get disintermediated. I don’t need to go to Dunkin Donuts; I don’t need to go to Facebook, to find targeted information on users, because I have that information available to me through an ecosystem like ImagineBC.”

Understand how Blockchain works from expert Jeremy Gardner on Ep.18.

Don’t be overwhelmed, thankfully for us humans, we are not who we were yesterday and that most of our data is always changing. The jury is still out on if blockchain will be adopted by the average consumer but if the stars align, imagine what blockchain could do for the future of data security.

Share this article with a friend who you think would find this story helpful!

Top 10 B-Corp Answers “The Call”

Creating a Social Calling Through Business

Worldwide bestselling author Spencer Johnson who authored The Present, suggests we all need a calling; to create a beautiful world through social enterprises. General Bio CEO Jeong Hun Seo (pictured above) is answering the call by harnessing business to sustain the planet and create a global society.

General Bio is South Korea’s leading social enterprise and has been accredited as one of the Top 10 B Corps worldwide. Jeong Hun Seo, supports people with disabilities and underprivileged members of society, by providing over 100 employment opportunities, and helping workers to gain financial independence. In addition, General Bio also provides support for other social enterprises through research and providing resources for R&D and marketing.

Creating a Positive Impact

Committed to developing natural and functional raw materials through bio convergence, and new biomaterials, the organization received ISO22000, GMP and CGMP certifications. Certifications needed to help develop and manufacture dietary supplements, cosmetics, eco-friendly baby products, and household products.

The B-Corp titan is estimated to produce a top-line of 39 million and they are currently distributing products to 10 countries including the US, Canada, China, Japan, and Taiwan. ‘GCOOP’, the distribution company of General Bio’s products, is preparing to launch in Vietnam, Indonesia, and Malaysia in the upcoming year, solidifying them as a global corporation.

Thinking of the Future of Our Planet

Many of the products that people use every day, such as soaps, toothpaste, and cosmetics contain various chemicals and additives. Selectively using safe, eco-friendly ingredients and materials is also a major characteristic of General Bio’s products. General Bio’s mission is to create products that are safe for children and families and to think of every consumer as our own family. By carefully choosing ingredients and materials to develop eco-friendly products that are beneficial for consumers as well as our planet.

The Path to a Cooperative Society

In addition to founding GCOOP (a distribution network) in 2015, CEO Jeong Hun Seo, also founded the ‘GCOOPER Foundation’ in 2018. The ‘GCOOPER Foundation’ is a non-profit organization that aims to create social value by mentoring social entrepreneurs and nurturing social enterprises to support growth in society.

In 2019, after successfully launching General Bio, GCOOP and the GCOOPER Foundation, CEO Jeong Hun Seo launched GFESTA, a shared shopping platform that directly connects social enterprises, local businesses, and co-operatives, with consumers. This platform allows these businesses an opportunity to effectively market and distribute their products and help them to expand and flourish.

With these subsidiaries in place, Jeong Hun Seo hopes to inspire others to join the wave of B Corps answering the next generations’ cry for a better world through business. Will your organization answer the call too?

Amazing Portraits: 7 Days of Garbage

Californian photographer Gregg Segal tells carefully constructed stories that have a story teller’s sense of theme, irony and a penchant for drama. His ongoing project, 7 Days Of Garbage, shows ordinary people with their seven days worth of waste. He shared his thinking on the project with us.

The seeds for this project have been germinating for a long time – ever since I began considering how much we Americans consume and how much garbage we produce. I’m reminded, each week, as we all roll our immense garbage cans to the curb, often loaded to the brim (I requested a smaller can from my sanitation company because the standard size is just too big for my needs).

The average American generates about 28 pounds a week, I found. Multiply that by 321 million – the U.S. population. Where does our 9 billion pounds of garbage go each week? Though I’m not an environmental activist, I am concerned – not only by how much we consume and throw away, but by how blind we seem to be to all the waste and how blithely we go about our routine of carting our vast quantities of garbage to the curb each week.

I set out to create pictures that make the trash problem impossible to ignore. I asked friends, family, neighbors, friends of friends and other acquaintances to save their trash and their recyclables for a week and then to lie down and be photographed with all of it. Some of the subjects volunteered to be photographed because they thought the project was worthwhile. Others, I paid.

The series of portraits is inclusive, representing a range of socio-economic backgrounds and ethnicities. I photographed myself and my family, too, because I’m not pointing my finger at others; I’m part of the problem, too, and I want my 10-year-old son to be aware of this. I had people include their recyclables for several reasons: much of what is designated recyclable is not recycled (large areas of our oceans, like the Pacific Garbage Patch, are filled with plastic); recycling plastic doesn’t make sense, economically or environmentally, as a great deal of energy is required to repurpose plastic (New York City did away with recycling plastic because these costs far outweighed the benefits); finally, I want to underscore just how much unnecessary packaging we all use, particularly in the U.S. I’ve created three environments for the pictures, all in my own yard: water, forest and beach.

For the water setting, I built an 8’ square frame, lined it with black plastic, and filled it with water (about 14” deep). I made a bed of moss, duff, twigs, sticks, leaves, and pine cones for the forest floor. For the beach, I brought in sand (about 1,000 pounds) for the subjects to lie on. I plan to continue the series, creating other environments (or shooting on location if necessary): snow, rocks, wildflowers, etc.

The point is to highlight how pervasive garbage is; no corner of the earth is untouched.

The photos in this series may not change anyone’s habits, but by holding up a mirror and asking us to look at ourselves, I’ve found that some are considering the issue more deeply. Several of the subjects I photographed have said the process of saving their garbage – and then laying in it – reconciled them to how much waste they make.

Others have commented how small and powerless they feel in the face of the problem. What can any one of us do? It isn’t our fault that the products we buy come with excessive packaging. It isn’t our fault either that the products available to us are designed to have a short life span. General Electric could make a refrigerator that keeps our beer cold for 400 years, but if they did, they wouldn’t make a profit and as a company, they wouldn’t grow.

This economic model and its necessity for continual growth is what is fueling much of the waste epidemic – and makes conservation seem impossible.

Still, some of us are finding that there are small steps we can take to mitigate the crisis (compost if you have a yard, bring your own re-usable water bottle when you travel, buy produce without the packaging). Reflecting on the pictures I’ve made so far (below), I see 7 Days of Garbage as instant archeology, a record not only of our waste but of our values – values that just may be evolving a little.

 

 
 
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7-days-of-garbage-environmental-photography-gregg-segal-1 7-days-of-garbage-environmental-photography-gregg-segal-2 7-days-of-garbage-environmental-photography-gregg-segal-3 7-days-of-garbage-environmental-photography-gregg-segal-4 7-days-of-garbage-environmental-photography-gregg-segal-5 7-days-of-garbage-environmental-photography-gregg-segal-6 7-days-of-garbage-environmental-photography-gregg-segal-7 7-days-of-garbage-environmental-photography-gregg-segal-8 7-days-of-garbage-environmental-photography-gregg-segal-10 7-days-of-garbage-environmental-photography-gregg-segal-11

Giving a Public Speech While Your Partner Listens? Here’s How to Cope

SPEAKING WITH IMPACT
Each week, speech coach and leadership mentor James Rosebush will answer a question on how to improve your public speaking
.

Lynda Webster, CEO of The Webster Group, asks: “I consider myself a decent speaker, but I get a little flustered when people I know, such as my husband or close business colleagues, are in the audience. How do I overcome this? “

Lynda, you are not alone! We all feel this way. Sometimes when my wife is in the audience, I think that she’s the only one I need to impress — because if I don’t do my best, I’ll hear about it all the way home on the plane!
To want to please is a good thing. It helps us stay alert and on our toes, and to be competitive makes us better speakers. Now let’s stop right there because we don’t want our self-consciousness to get in the way of an excellent presentation. Yes, we can certainly feel inhibited when people we know are in the audience.

The best antidote for this problem is to become more immersed in the content of your speech. Try and forget about the physical space you’re standing in. Get yourself lost in what you’re saying and increase your energy and enthusiasm levels around your subject matter. This technique is a “germ-blocker” for the encroaching insecurity you may feel. Try raising the level of your voice, too, and say to yourself (as Margaret Thatcher once told me): “OK, you can do this!”

Have a question you’ve always wanted to ask about public speaking? Email James at JSRosebush@impactspeakercoach.com and your answer may feature here.

Facing Tough Questions and a Hostile Crowd? Here’s How to Respond

SPEAKING WITH IMPACT
Each week, speech coach and leadership mentor James Rosebush will answer a question on how to improve your public speaking
.

Bruce Bond, CEO of Common Ground, asks: “How do I approach a skeptical or antagonist audience on a controversial topic?”

Dear Bruce,

What a timely question and one that perplexes many speakers today. As a speaker, you have a dual role, and you must function on both to make your speech work. First, you must thoroughly know and understand your content and material, and you need to know all aspects and points of view related to it. When you create a thesis for your talk, interview yourself, as if a journalist was questioning you and give yourself some tough questions. In this way, you’ll be vetting your material, turning it over, and considering it from different perspectives.

This is critical because there are always many different viewpoints on almost any topic. Don’t assume you only need to know your point of view. That is why there is so much anger in discourse today. We generally only take the time to establish and confirm our points of view and don’t educate ourselves on other ways of seeing the world. If you want to have a successful experience on stage, follow this advice.

The second tip is to know your audience. Get a briefing from your host on who might be in the audience. Do they reflect regional concerns? Do they represent specific age groups or educational levels? You’ll want to adjust your presentation material based on what you know about them. To build a bridge to your audience and to bring down any barrier between you, you must love your audience.

If you think you’ll meet some hostility or resistance, remember that there is something good in every audience and each individual listening to you. Don’t return hostility with hostility. Your job as the speaker is to represent your material capably, appreciate your audience and the effort they’ve made to come and hear you, and leave it at that.

Have a question you’ve always wanted to ask about public speaking? Email James at JSRosebush@impactspeakercoach.com and your answer may feature here.

Unexpectedly Called to the Microphone? Here’s How to Handle it

SPEAKING WITH IMPACT
Each week, speech coach and leadership mentor James Rosebush will answer a question on how to improve your public speaking
.

Preston Beale, CEO of GORP.com, asks: How can I get ready for spontaneous speaking if asked to step up to the microphone unexpectedly?

Dear Preston,

Yes, this is a major fear — to be called to the podium to make  spontaneous remarks for which you are not prepared.  This will happen to all of us at one time or another. There are two answers. 

In one scenario you are called up to make a comment or to reply to a specific situation or issue. When this is the case the solution is: always listen and respond contextually.  That is, your remedy and topic is easily at hand if you have been listening and are attentive to the topic being shared. Your comments would be within the context of the general subject.  

The second solution is what I call the “read the newspaper every day” remedy.  I always train my students to scan their regular newspaper or newsfeed every morning. If you do, you will always have something to say.  You might start by saying “I was thinking about the fascinating story of a Chinese entrepreneur who is fighting for the right to introduce crypto currency in Asia and how this applies to our own economy.” 

This information could be taken right from what you scanned and could prove topical and interesting, and score you points for knowing a little more than your audience. You are giving something to them. It will keep them focused and satisfied.  You’ll be amazed at how many people do not read the news and at how much material you can gain from reading it yourself!

Have a question you’ve always wanted to ask about public speaking? Email James at JSRosebush@impactspeakercoach.com and your answer may feature here.

Building Culture In A Startup

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Why does your company exist? Building culture in a startup depends so much on leadership and identity.

Be inspired by:

1.Simon Mainwaring, Founder/CEO of We First, “when you’re a startup you don’t have a line of sight when you reach 100 employees.”

2. Jonathan Keyser, Founder/CEO of Keyser Co. “the whole point of my firm is to prove that you can have success through service.”

3. Rania Hotait, Founder/CEO of ID4A Technologies, “have a strong belief in what you are trying to create.”

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Jump to a section:

  1. Starting Out of School vs. Waiting
  2. Building Culture in A Startup
  3. Failure
  4. Equity, Diversity, and Inclusion: Empowering Women & Marginalized Entrepreneurs
  5. Ethics & Responsible Business
  6. Creating A Market Presence
  7. Getting Investors To Invest In Your Startup
  8. Diverse Funding & Financing Strategies
  9. The Business Case for Sustainability
  10. Pivoting & Adapting
  11. Leadership, Communication, and Storytelling Skills
  12. Family Business
  13. Practicing Mindfulness & Seeking Work-life Balance

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