We are all born free and equal in dignity and rights. To increase global awareness of the first two articles of the Universal Declaration of Human Rights, the UN Human Rights Office has teamed up with LA-based The Krim Group and renowned photographer Justin Wu to relaunch the “World is in Our Hands” initiative in support of OHCHR’s #StandUp4HumanRights campaign.
Todd Krim founded The Krim Group as a social impact consulting company that helps nonprofits, charitable foundations, and corporations secure celebrities for special events and social media campaigns.
The challenge kicked-off on International Youth Day, August 12th, 2020, with young global influencers such as Jazz Jennings, an American YouTube personality, spokesmodel, television personality, and LGBT rights activist; Spanish musician, Pablo Alboran; and singer and dancer, Nia Sioux. They all shared an iconic photo taken by Toronto-based director and photographer, Justin Wu, paired with a personal message expressing their stance on the importance of standing up for human rights. They also issued a call to action, encouraging their audience to share their words. The “World Is in Our Hands” message will be amplified through a partnership with Variety.
Justin Wu’s photography is best known for his uplifting approach in his videos and commercials; most notably, his music video for Jay-Z’s Life+Times’ Empire State of Mind’.