In 2023, Sunrise Banks took on the significant step of review, revise and reaffirm our commitment to our core values. By rearticulating and simplifying these guiding principles, our dedicated employees have been empowered to translate these values into meaningful action, bringing their true, authentic selves to their roles and interactions with our valued clients. We are able to empower them to take risks in a safe environment and to act in the best interest of the customer.

Our core values are as follows:

A FORCE for good

Mission-first mindset. Others first, then self. Gives back in a personally meaningful way. Acts with Integrity. Never Intentionally harmful to people or planet.

BRIGHTENS the room

Don't take yourself too seriously. Thinks and acts with positive intent. Give the benefit of the doubt. Never led by ego.

ALWAYS learning

Curious, Confident, Humble. Innovative and collaborative. Inquisitive, asks questions. Seeks feedback. Never defensive; listens to learn.

NEVER "not my job"

Jumps in to help customers. Accountable for results. Hardworking, do your best every time. Find solutions independently and with a team. Does not blame others.

RESPECTS all

Welcoming to all people. Embraces diversity. Acts as an ally. Approaches ideas with an open mind. Never gossips; is caring and candid.