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“The future of profit is purpose. Your brand must be the celebrant, not celebrity of your customer. Be a mission with a company, not a company with a mission.”

Vision: A world in which business becomes a global force for positive social change. Action: Mainwaring wrote We First: How Brands and Consumers Use Social Media to Build a Better World. He started speaking around the world and writing for industry magazines to share these ideas. www.WeFirstBranding.com