What is your sentence? Why does your company exist? What is the legacy you want to leave?

When we think of leadership, communication, and storytelling it’s important to remember how interconnected they are.


1. Simon Mainwaring, Founder/CEO of We First, “Be a mission with a company, not a company with a mission.”

2. Jed York, CEO of San Francisco 49ers, “You see leaders who aren’t willing to fail in order to have success, and I think that’s one of the downfalls in leadership today.”

3. Jeff Jordan, Founder of Rescue Agency, “We try to tell stories that change people.”

4. Adia Barnes, Head Coach of the University of Arizona Women’s Basketball Team, “Managing people is the hardest thing because not everyone is always happy.”

5. Erik Anderson, Executive Chairman of Top Golf, “A leader brings people together around purpose.”