How to Find Your Passion And Fuel Your Burn

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

“Every single day is this fire and this burn that lies inside of me that I won’t stop, I won’t quit. I want to serve. I want to give everything that I have. One day at a time. And I think for all of us, we have that burn. And if you can get yourself to the point where your mind is controlled by your burn every single morning, not the fears, doubts and uncertainties, and you wake up, and you connect to that burn, it allows us to respond positively in a world right now that is very, very tough.”

Ben Newman is a highly regarded Performance Coach, International Speaker and Best-Selling Author, though you may also know him as the host of The BURN Podcast. He coaches a wide range of clients from sports teams to Fortune 500 companies, encouraging them all to pursue what fuels their burn.

The following is a summary of Episode 115 of the Real Leaders Podcast, a conversation with performance coach Ben Newman. Watch, read, or listen to the full conversation below.

Purpose Overtakes Pain

Ben shares his the impact of his mother’s death when he was a child and her lasting legacy. Her strength and determination through a terminal illness inspired fortitude that would carry him through the rest of life:

“I knew my mother’s story drove me. I didn’t articulate it as “the burn” then, but I was trying to encourage people to find what inspires you. Because when you’re inspired, and you create consistent action in your life, the consistent action is what causes you to go write one hell of a story. And so, for all of us, that’s what we’re looking for. It’s the consistent action, it’s the answer. The magic answer is typically the work and the action connected to a big belief in yourself.”

The BURN Comes from the Heart

Ben encourages us all to pursue passion. Connecting from the heart generates a mindset of thinking bigger and believing beyond what we might think possible for ourselves.

“When you connect somebody’s heart to their passion, and you teach them to think bigger and believe in all the greatness that lies inside of them, they’re going to work like they have never worked before. And the relationships I’ve had in my life, whether I’m coaching an individual, coaching a company, working with a team, to me, that’s what it’s all about. It’s about being able to connect with the heart, get them to think about what’s possible, and then you go attack it one day at a time.”

Listen to Episode 115 on Spotify, Anchor, Crowdcast, and Apple Podcasts

How to Sustain the BURN

Ben presents us with key questions for taking on any future successes: What exactly is it that you want? What type of life do you want to lead? And then what does that person do on a daily basis? And how do you have to live? What does your purpose have to be to achieve all those things?

“Grab your future. Bring it to today. A lot of times the things we want in the future help us find clarity on what our purpose is, or the reason why we want to take the necessary action to have the things that we want in the future.”

Transcript

Read the full conversation here:

Connect

Find Ben at: https://www.bennewman.net/

How to Move from Paralysis to Entrepreneurship in Unpredictable Times

How do we strike the balance between extreme caution and necessary risk-taking when navigating a crisis? Many of us in the third month of quarantine are experiencing a bifurcation between daily personal and business experiences. At home, we embrace a highly conservative posture. We’ve cut spending to protect our rainy-day fund, organized our kids around a highly routine schedule, and eliminated all unnecessary trips to the store and physical contact with non-family members. 

But within our business lives, a decade’s worth of change has transpired in just a few short weeks, and the same conservative posture would be destructive. The only certainty right now is that we will be living with uncertainty for an extended period, and business leaders must embrace and foster an entrepreneurial mindset in order to adapt. Acting successfully and strategically in this environment requires the ability to move forward with limited resources and a dearth of information. 

Adopting an entrepreneurs’ mindset enables business leaders to continuously and thoughtfully adjust in an environment of ever-changing circumstances. Here are three entrepreneurial strategies that will help business leaders move forward amid the extreme uncertainty we face today. 

1. Be Transparent with Your Employees

Entrepreneurs are focused on expanding and creating resources to benefit their companies, their employees, and investors. A true entrepreneurial mindset — the kind that is able to evolve and lead a team through hard and unpredictable circumstances — is authentic. Entrepreneurs can imagine how circumstances may evolve to support a compelling vision, but they can also adjust when the reality diverges from what was expected. They know how to articulate this divergence and instill confidence among employees to calibrate toward eventual success. 

The key to success in this approach is transparency: Be honest and open about the challenges your company is facing, and create a forum for discussion and discourse. Transparency ensures that your team has the insight needed to trust your vision. It makes them feel valued and gives them the opportunity to propose solutions to the challenges you’re facing. Collecting ideas from your entire organization, not just the people at the top, gives you a much better chance of choosing and executing on projects that drive your business forward; the team members you don’t trust with knowledge of your challenges can’t provide valuable insights.

Transparency, however, goes beyond sharing the truth. Itis a learned skill that requires you to gain clarity about the relevant information you know — and don’t know — so you can focus yourself and your team on solving the right problems. 

2. Make Room for Creativity

Entrepreneurs are natural problem-solvers. To adopt their mindset, you need to give yourself time to think creatively about the challenges your business is facing. That means that you can’t involve yourself in every aspect of the business; a hands-on approach leaves no room to develop a supportive team that’s invested in your collective success. A leader with an entrepreneurial mindset gives employees the freedom to solve issues inside your company in ways you can’t even understand, freeing you to work on the company.  

To make room for creativity, delegate any tasks that don’t require your authority or expertise. Offload higher-level projects, like business development and efficiency improvement, to employees in those areas and all of your admin and other low-level work to an assistant. This will allow you to focus on strategic initiatives without burdening your employees with tasks that distract from their core responsibilities. 

3. Act Fearlessly with Your Clients

During tough times, it’s tempting to put on a brave face in front of your clients and pretend that business is going great. When you act that way during a crisis, though, you miss out on a powerful opportunity for connection. 

The pandemic has affected nearly every area of the economy, and many of your clients are struggling; those who aren’t likely have many customers or close connections who are. When you act fearlessly and are vulnerable about your own challenges, you encourage them to do the same, opening up a conversation about how you can support each other through the crisis. This transforms your relationship from a purely transactional one into a long-term, dedicated partnership. 

In my own company, we contacted each of our clients at the beginning of the quarantine. In doing so we identified many who might have canceled our service but only needed a bit of short-term help to keep us on. By extending generosity wherever we could, we enhanced our reputation and strengthened our bond with clients who have the potential to be valuable accounts long after the current economic difficulties. Not only did this save us future business development dollars to replace accounts but it also fostered a sense of confidence and pride among our own team. 

We’re all working through the same turbulence currently, and there’s a lot we can learn from entrepreneurs. They’re confident in their company’s ability to reach an attractive destination even if they lack confidence in any given waypoint on the journey to get there, and we can take a similar outlook. The crisis allows — and requires – that we adopt an entrepreneurial mindset: developing and acting with transparency, delegating to make room for critical creative thinking, and acting fearlessly with clients. This boldness will ultimately allow us all to act in a more measured and protective way in all areas of our lives.  

Between Grit and Grace: The Art of Being Formidable

“It’s okay to be kind and commanding,” says Sasha Shillcutt (above), CEO of Brave Enough, an organization that encourages women to live authentically and stop apologizing for their strength. Leading an organization with more than 10,000 women, Shillcutt’s mission is to share life lessons learned from falling down and getting back up again.

I was angry. I had been in an important negotiation but left empty handed. I had gone in prepared with impressive data and a good argument. As I lamented my frustration to a coworker, she interrupted. “Don’t get upset about it. The guys wouldn’t.”

Of course, they wouldn’t be upset, I thought. Statistically, a man wouldn’t have left empty-handed! But I took her words to heart and thought about how I could have negotiated better, more like a man. After reading Crucial Conversations and other books on negotiating, I knew men were seen more favorably than women when negotiating. Surely this meant that if I wanted a better outcome, I needed to model a man, right?

When I went into my next negotiation and tried to emulate a man, I felt ridiculous — unauthentic, rehearsed, and forced. I was incredibly direct, didn’t mince words, and spoke more than I listened. I tried to be as flat and unswerving as possible. It makes me laugh at myself now as I tell this story, but this is what I had pictured a man would do: state forcefully why I deserved what I was asking for, as I had witnessed a few men do in prior meetings. Needless to say, my strategy didn’t work, and I vowed that day never to negotiate, lead, speak, or teach in any way other than as myself. I should have gone into the negotiation with transparency, honesty, and facts. Now when I negotiate, I state at the beginning of the conversation, “Look, I’m going to negotiate, and I know from the data that women are looked upon unfavorably and face backlash when they negotiate. I’m telling you this now so that doesn’t happen, and we can both be as transparent as possible.”

The path to success in the corporate world fits a man’s walking shoes: the more assertive men are, the more competent they are judged to be. We know this is opposite for women, as the more assertive we are in the workplace, the more we face leadership backlash. Academia, science, and technology fields are similar, and women receive societal cues that tell us to follow the path made for men. We struggle to follow the unwritten rules that tell us if we want to succeed professionally, we must alter our authentic selves or face backlash. Some of us choose the latter. We rise up and fight the status quo, engaging in the workplace as our authentic selves. But we often find ourselves exhausted, constantly fighting the internal battle of who we truly are. And then what happens? We retreat. We grab the manual off the shelf and pick back up in chapter one. We grow war weary.

Some of us don’t even realize we are following the manual. We are constantly conflicted in predominantly male environments and thus blame ourselves when we fail to get what we seek. We think we must not be strong enough, or we are too strong and stepped on toes, or it must be a personality flaw or blind spot we need to fix.

We operate in a constant flux of indecisiveness, unassured if we can step forward into roles or areas dominated by men. We think we just need a few more classes, more experience, and more mentorship. We blame ourselves for not arriving. We wonder why we were looked over, passed over, or told no. We assume we just need more of something. I want to challenge the status quo on the notion that women need more. Actually, I want to flip the tables (except for the one I’ll stand on) and shout this: You do not need more classes, more mentorship, more of anything to strip yourself of being you and thus emulating men in the workplace to succeed. You do need opportunities to grow, strong mentors to follow, and sponsorships to open doors for you so you can learn from your failures and wins as a woman. You will become the best version of yourself by growing within experiences
and roles. 

One of the loudest messages women hear in the workplace is that if we think like a man, we think like a leader. No, no, no! Did you hear me?! (Sorry if you haven’t had coffee yet.)

We are not men. Many men have great attributes and make great leaders. But it’s not because they are men. It’s because they are wise people, servant-minded, strategic thinkers, and have strong work ethics. Guess what? Strong women leaders possess those same attributes but display them in different ways. Women are communal, great listeners, strategic thinkers, and also have incredibly strong work ethics.

Leaders with these attributes are what make organizations strong. There is room at the table for both men’s and women’s ideas. We are not the same but are wonderfully different. Each human being was created with a specific set of strengths, creativity, and diversity that is radically and desperately needed within our organizations and workplaces. We must unlink the concept of men and women competing against one another in the workplace. We must embrace our differences and celebrate the distinctive qualities and abilities we each possess.

Men and women were created differently for a reason, and our differences are our strengths. When we lead as women, we may lead contrarily to our male colleagues, and that’s a worthy thing. Research has shown that diverse thinking is great for innovation and for teams. Fortune 500 companies that have diverse boards, made up of both men and women, not only have more innovation but also demonstrate better financial growth and return on investment.

When we come together as diverse people, we see things differently, we hear things in ways others may not, and, thus, we may identify groups of people or important concerns that would otherwise go unnoticed.

To lead as strong women, we must embrace the fact that we are women. We need to stop hiding our mix of attributes, both feminine and masculine — the special sauce that makes us unique individuals. Recognizing that we may experience internal conflict when expressing our strengths as women and understanding what it means to thrive in a world in which we are not the elevated gender requires clarity. Clarity requires time alone with ourselves to come to these truths. Therefore, one of the most important gifts we can give ourselves is time. 

Time alone to pour into our authenticity is often referred to as self care. I like to call it internal work because, quite frankly, it isn’t easy. It’s how I feed my soul, identify my weaknesses, process my failures, and reset my mental health. It is work. Time with ourselves is the single most difficult thing women seem to be able to find these days. 

There is value to both men and women when we are vulnerable enough to open up and be honest with how women must navigate our workplaces, our families, and our expertise. When we share our biggest struggles and our biggest challenges, we normalize what it means to be a woman. We step out of the shadows and find courage, hope, and solidarity. We also find the strength to say enough is enough.

This is an adapted excerpt from Between Grit and Grace: How to Be Feminine and Formidable by Dr. Sasha Shillcutt. HCI Books. Copyright 2020. Used with permission.

4 Crucial Ways to Control Your Emotions in a Negotiation

We often negotiate in our personal and professional life. We negotiate with our children about their curfew time and with members of the family about household chores.

We negotiate about rent and when we buy or sell a car or a house. The work environment frequently involves negotiations between employers and employees about important issues, such as promotions, benefits, and pay raises, as well as between coworkers and outside parties, such as customers, potential partners, and mergers. In any negotiation, it’s essential to use specific tools to tip the scale in our favor. But most people are not aware of how expressing certain emotions can influence negotiations.

Negotiation outcomes are influenced not only by the content discussed but also by the emotions expressed during the negotiations. The question is whether we should display positive or negative emotions. Studies show that people who expressed positive emotions gained more in the negotiations than those who expressed negative or neutral emotions. So, here’s my advice: when you want people to accept your terms, try to be friendly, smile, and talk in a pleasant tone.

However, sometimes people can get genuinely angry during negotiations—for example, if the other party makes annoying remarks, refuses to accept what you believe is a very reasonable offer, or states an outrageous demand. What should you do in these situations? Should you express your anger or try to continue displaying positive emotions?

The answer is: it depends. Anger can arouse anger in the other party, which is not good for the negotiations, and it can also incite fear, which may lead to concessions.

What are the determining factors? Here are four factors you need to keep in mind:

1. Power

A crucial element is power. If you desperately need the job or the sale, you are not in the position of power, and anger from the other party may lead you to make concessions. Your anger will probably lead to the other party getting angry as well. If, on the other hand, you have other offers and you feel powerful, then anger from your negotiating partner will lead to anger on your part, and you will not agree to the offer. In general, if you feel powerful, expressing anger will often lead to gaining concessions. If the other party is more powerful, expressing anger will elicit more anger, since powerful negotiators are immune to expressions of anger and will not make more concessions. On the contrary, they might even be tougher in the negotiations.

Takeaway: If you are in a more powerful position, and the other person makes you angry, do not hesitate to show it. If you are not in the position of power, swallow your anger, and carry on if you want to reach a reasonable agreement.

2. Staying Objective 

Another essential factor to keep in mind: if you are angry and want to express it, direct it towards the offer rather than the person. Studies show that sharing your outrage at the offer will increase the chance of agreement from the other party. On the other hand, making your anger personal will only alienate the person with whom you’re negotiating.

3. Keeping it Real 

It’s also important not to fake anger. This is counterproductive. When you fake anger, the other party will often realize that it is not genuine. As a result, they will not trust you and will not agree to your offer. Studies also show that mild or moderate anger brings better results than extreme anger.

To sum up, expressing genuine anger can be advantageous, but only in certain situations and in a position of power. However, remember not to raise your voice, not go to extremes, and express your anger towards the offer rather than the person.

4. Be Aware of Gender Differences 

Unfortunately, even today, people often expect men and women to behave differently. A woman who expresses anger is judged more harshly than a man who is doing the same. In studies, a woman interviewee who expressed anger was rated lower than a woman who did not express anger, while expressing anger did not influence the rating of a male interviewee. Other studies show that when participants saw a female attorney expressing anger in her closing arguments, they reacted to her less favorably than the female attorney who did not express anger. In contrast, they reacted more favorably to the male attorney, who
expressed anger.

Men have an advantage over women in negotiations. Women candidates who initiated negotiations about compensation were judged more harshly than men with the same resume who also began negotiations. These findings are disturbing, but on the bright side, such gender differences and judgments decrease from year to year. I certainly hope they will eventually disappear.

Real Leaders Must Decide, Commit and Execute

We live in challenging times. However, that does not give us an excuse to rest on our laurels, ignore responsibility for our lives, or the opportunity to be a contributor to humanity. The time is now to share our skills and talents and offer insights and solutions from our experience as leaders and entrepreneurs. We must, because we can.

Solutions are needed everywhere right now: for people, cultures, the environment, healthcare, education, food and shelter. I know this because I grew up rough on the street, homelessness, and part of the nightlife. I had the fortitude to realize that I would likely leave this earth too soon if I didn’t learn from this experience. I survived harsh obstacles in life, and so can you. My plea to you in this article is to: decide, commit and execute.

DECIDE

“Where there is a will, there is a way.”

What does it mean to decide? Decisions mean precision. They require focus and attention. A first step is to know what decision you need to make going forward, and an awareness of those you’ve already made, to bring you where you are today. It also requires you to ask which ones need to change.

Be confident in your decisions. What happens when a decision doesn’t pan out? You have to reevaluate and make another decision, and sometimes yet another decision. It’s perpetual. Life is too short to be at war with yourself – or with others for that matter. Focus your efforts and on your powers — which includes your ability to communicate, your relationships, your drive and a generosity of time and compassion.

Know when to step back or step up. When a venture falls apart, take stock of why it happened. Decisions include risk, and a mentality of “no risk no reward.” Find the silver lining. Typically, this is the experience itself, and the resulting lessons. Trust the process and stick to the heart and soul of your purpose and who you are. Whatever you create, you initiate. If you haven’t experienced transition yet, you certainly will soon. Be true to yourself. Seek mentors and guidance. There is strength in asking for what you don’t know, or what you need.

COMMIT

“Nothing or no one will get in the way of my success.”

We dream or proclaim: “I want to do this. I desire this.” Yet, when the rubber meets the road – will you actually do “it”? We may have pure intentions in changing our lives, businesses and attitudes, but then it falls by the wayside. We’ve all had this happen. I’m not a fan of resolutions, but I’m an absolute fan of being resolute. Just get it done.

A commitment is really to yourself. You have the control over your decisions and commitments. No one else is responsible for that. It’s squarely on your shoulders. As for input from others, seek it, but know the choice or decision is ultimately yours. Don’t get wishy-washy if a commitment is hard to make or you feel you may not fulfill it. Return to the necessity of “Decide” in the previous paragraphs. Decide, and then commit. Tell someone that you’ve made that commitment. Be accountable.

Once you know and focus on what is important to you, clarity will be king, and your commitment will follow.

EXECUTE

“What is the power of execution?”

Nothing really happens without execution. Execution is also perpetual. It’s not a one stop shop. The meaning of the word execution is forward movement. It requires physical and mental action. Busy doesn’t always mean being productive. Making sure that you are in flow is proper movement, necessary for propelling you toward your goals. It necessitates an assessment of what you want and how you will accomplish it. I take inventory of my actions, outcomes and executions every single day. This might happen when I wake up, take a shower, workout at the gym, drive in my car or make my bed — but it’s always a conscious effort.

What you’ll discover when you pay attention, is what you need to recalibrate about yourself. No day is the same. Something will come up that interrupts your energy or thoughts and actions. Give pause when this happens.

When you decide, commit and execute it means that you hustle. This doesn’t suggest you become a hustler – that has a very different meaning and connotation. What I mean, is that you must have an intensity and desire to do more in your day, in our world, and with all the people with whom you interact. Put yourself at the front of that list.

Put the Following Hustle into Your Daily Practice:

  • Be clear on your intentions
  • Focus on your character and characteristics
  • Utilize your time effectively
  • Do not over-extend yourself and take time to refresh.
  • Speak your truth
  • Define what is next
  • Formulate the right questions to ask of those who have different experience and wisdom. Discern on whether you should apply it
  • What will be your routine?
  • Who will you include in your process?
  • How will you make your life happen… and how will you show up in it?

Stay focused. Be clear. Know yourself. You will receive the dividends of decide, commit and execute in more ways than one. Become your very best. Treat others with kindness. Impact just one life; more if you can. Be truthful and act with integrity. Demonstrate the essence of character. Be discerning in your choices and you will always rise to personal and professional success.

NBA Consultant: Coach Your Business like Basketball

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

“My definition of success is inner peace. True happiness is just inner peace. When you trust yourself, you know what kind of value you bring to the world, you know what you want to accomplish in the world. That’s what it is, it’s true peace.”

Drew Hanlen is a private skills coach and consultant for NBA players, and CEO of Pure Sweat Sports. More recently, he has also introduced his strategic coaching process to the business world. In both business and basketball, he helps clients take their game to the next level.

The following is a summary of Episode 114 of the Real Leaders Podcast, a conversation with private skills coach Drew Hanlen. Watch, read, or listen to the full conversation below.

Off-Court to On-Court Strategy

The funny thing is most of the executives that hire me, they hire me because they’ve hit a plateau and they want to take their game to the next level. If you use the word game like I do. And a lot of times we find out that something off of the court, outside of their business, is the thing that’s really holding them back.”

  1. Have a clear objective 
    • not numerous objectives, but one that you can put all energy towards
  2. Create a road map
    • not only for what direction you’re going, but exactly the steps to get there
  3. Have an accountability partner 
    • someone to consistently keep you on track

Overcoming Ego

“I always say: you have to master the role that you’re in while working towards the role that you want… You have to succeed in your current role to work toward getting the chance to prove that you can provide value in that future role that you want.”

  1. Have to be a willing learner
  2. Have to crave improvement if you’re going to get results
  3. Have to put in the work
Listen to episode 114 on Spotify, Anchor, Crowdcast, and Apple Podcasts

Quotes to Motivate

“You should pursue things that bring you energy. That’s it.”

“My grandma always told me, ‘You’re never going to have everything you want, but you’re always going to have more than you need.”’

“I believe that most people fail at accomplishing things because they focus so much on direction instead of the steps to get there.”

“Here’s what happens: when you start something: you get motivated. And when you get motivated, things get easier. And when things get easier, then you start wanting to do them more often.”

“Hate me now, thank me later. That’s what I always tell my clients.”

Transcript

Read the full conversation here:

Connect

Find Drew at: https://www.puresweatbasketball.com/

6 Small Sales Strategies That Will Make a Big Difference

One of the environmental factors that influence our behavior and our performance is orderliness. Most of us agree that it is more pleasant to work in an organized, neat room. An organized workspace also saves time since it is easier to find things. But what you may not know is that orderliness is also related to our self-regulation and self-control.

Studies have found that sitting in a disorganized room increases the tendency to yield to temptation. People who sat in a disorderly room were more impulsive and were willing to spend more money on various items, some of them quite expensive, such as a high-end speaker or a ski vacation. Other studies show that compared to those who sat in a disorganized room, people who sat in an organized room made healthier food choices, such as an apple, rather than the less healthy, but probably more tempting, chocolate cake. People who sat in a neat room were found to donate considerably more than those who sat in an untidy room. In other words, they were more willing to do the right thing.

A disorganized room also influences our performance at work, in both negative and positive ways. People who sat in a disorganized room performed worse on a task that demanded attention. However, disorder is not always a disadvantage. An interesting study found that disorder inspired unconventional and creative behavior. It seems that when you sit in a disorganized room, your thoughts wander; you don’t think only of the obvious conventions. This will decrease your performance on analytical and detailed tasks that require focus but might increase the possibility that you will think of a new, creative idea.

Another factor that influences self-regulation is the intensity of light. Studies show that people yield more often to temptations in a dim room.

Strategies that Can Help Convince Customers:

Beyond your performance on independent tasks, you might be surprised to learn how order and disorder impact your success with customers. There are several methods to help you convince a customer to buy your product. Various websites and consultants give you advice such as to be natural, to be nice to the client, to describe the product in a positive way, and many more. I want to focus on the lesser-known but effective techniques to convince customers: 

Disorder Inspires Splurging

Studies found that a disorganized environment and a relatively dim room might decrease our self-control and lead us more often to yield to temptation. So, when you want a customer to yield to temptation, and spend more money on something tempting but expensive, try to do it in a more dimly lit room. If possible, try to do it in a relatively disorganized room, as well.

Order Encourages Sensible Purchases

On the other hand, sometimes you want the customer to buy the more practical and efficient product, or you want the customer to do the right thing and help others — for example, buy directly from farmers who suffered an economic crisis from the pandemic situation, or buy from companies that are now in financial difficulties. If this is the case, turn on the light and organize the shelves. Studies found that people behaved more morally in a well-lit room and adhered to social conventions in a well-organized room. 

Turn Up the Temperature

The temperature also plays a vital role in customers’ buying decisions. A warmer temperature increases the need to belong, connect, and be agreeable. Studies found that people in a warmer room were more willing to conform to others’ opinions, as opposed to people in a colder room. Warmer temperatures also increase the value people assign to various products. In one experiment, participants sat in two rooms, one was a bit cold 64⁰F), and one was a bit warm (79⁰F). They were presented with photos of familiar products, such as a cup of coffee and body wash, and asked how much they were willing to pay for each. Those who sat in a warmer room were willing to pay more than those who sat in the colder room. In other words, a moderately warmer temperature may lead to more purchases.

The Art of Mimicry

The way a salesperson behaves — with a smile, patience, and courtesy can positively influence buying decisions. But there is a much subtler technique that can help: mimicking the nonverbal and verbal behavior of the customer. Mimicking can take the form of mirroring — for example, by making the same gestures, such as touching your hair or face. The salesperson can also repeat a particular word or a sentence that the customer said. Studies conducted both in the laboratories and in actual stores found that people who were mimicked by the salesperson bought more often the product offered to them. However, this mimicry should be subtle and definitely not exaggerated.

The Power of a Clean, Crisp White Shirt

A salesperson should always wear clean and tidy clothes. Not only is it more delightful to interact with a tidy person, but people unconsciously associate dirt with immorality; there is more of a tendency to believe a person who is neat and whose clothes are ironed is moral. I also recommend including a white item in your clothing, since white is also associated with morality and positive characteristics.

Practice Proper Email Etiquette 

Be careful with the emails you send to customers. Sometimes, ambiguous messages can be misinterpreted, while the sender remains unaware. For example people don’t always distinguish between funny and sarcastic email messages and might interpret something meant to be amusing in the wrong way. Make sure to read your emails carefully before sending them, and that the emotion or the humor you want to convey is evident. If you don’t get an answer or get an answer you did not expect, try to find out if your email was misinterpreted.

Inside the Mind of a Successful Networker

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

“Networking is the most complex and the most beautiful skillset and mindset that we can continuously practice in our lives.”

Gil Petersil (above) is a networking guru and international expert on business strategy. His expertise in these fields comes from years of experience living, studying, working and networking in Israel, Canada, the United Kingdom, the United States, Russia and Singapore.

The following is a summary of Episode 112 of the Real Leaders Podcast, a conversation with networking guru, Gil Petersil. Watch, read, or listen to the full conversation below.

Mastermind Methodology

A mastermind group is a mentoring group and support system for addressing members’ challenges and opportunities, eight is the magic number for participants

“For the entrepreneurs and the corporate leaders out there, we must constantly learn to ask for help and be open to receiving help. And it’s not feedback. It’s about sharing experience from your story; giving advice on something that I you’ve experienced personally. So it’s structured in a beautiful way… What actually happens is you get very up-to-date insights, opportunities, connections from relevant people.”

Energy management is key to business and life success, and the easiest way to achieve it is to think positively 

“First of all, it’s not about thinking positive, ‘Oh money, please come into my life.’ It’s thinking positive about others, specifically. When you think in a complimentary way about other human beings, whether they’re in front of you or not, your body will be completely filled up with energy.”

Networking Hacks

When networking, it’s important to ask “WHY questions”

“’Why did you choose to get into this line of work?’ Or, ‘What are you currently focused on that’s really exciting for you?’ Or, ‘What’s your top priorities that wake you up in the morning?’ These might sound like weird questions, but these are questions that are powerful. They’ll get people talking, they’ll get you listening. And if you’re listening, you’re actually the powerful one in the conversation.”

Pitching yourself is the worst thing you can do in a networking scenario (unless investors require it)

“When you’re selling to people what you do, you need to be thinking, “How do I open up their curiosity?” Not, “How do I sell them?” Not “How do I just give that answer?”

The most important part of networking is the follow-up

“Most people meet someone and they’re expecting, how can I convert this person right away? Networking is really about being able to continuously serve people… Because as we go through life, new challenges come in, new opportunities come in, we might need someone in a different industry, we might need someone in a different country. And that’s when you can go to that person because you’ve added value. Following up is this ability to add value to people until you’re ready to ask for value from that person.”

Listen to episode 112 on Spotify, Anchor, Crowdcast, and Apple Podcasts

Quotes to Remember

“Because of changes happening in the world, we must not stay still. The worst thing that a human being can do when he sees change around him is to stay still and wait for it to go by.”

Sources Mentioned

Think and Grow Rich, by Napoleon Hill 

Customer Development Methodology, by Bob Dorf

Blinkist, book summarizing subscription service

Transcript

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Find Gil at: https://gilpetersil.com/en/

How to Thrive in Hard Times by Looking Creatively at a Crisis

Everyone is writing articles, op-eds, and features today on how to deal with the COVID-19 pandemic. And most of them are regurgitations of the same analytic approach we see time and time again.

But the mindset begins to shift when we look at crisis creatively. What begins to emerge is a view that is different than what is readily available. A nuanced view. A view that is left undiscussed. And frequently, this view might seem unpopular or contrarian to existing norms.

And that is precisely why the Creator Mindset view on crisis is so important. Because it offers you a different way to look at the world, and in that difference is the opportunity to survive and thrive. 

Here are three things we need to do today to help our business overcome crisis and survive, but thrive in times of hardship:

1. Question Experts

Dr. Walter Freeman pioneered early neurology with a surgery he felt would help relieve patients of a whole host of symptoms. He was an expert. His intentions were grand. His results were tragic. What ended up happening was that this expert came up with one of the worst blemishes in the history of medicine. He came up with the lobotomy—a brutal surgery that removed part of the brain and left scores of patents in a zombie-like state.

Yet today, we treat experts like they are all-knowing and all-powerful beings. And when we do that, creativity is lost. Questioning the experts is a critical feature of the Creator Mindset. What are the experts predicting or doing today that in some years’ time will be seen as tragic—just like Dr. Freeman’s lobotomy? It allows us the freedom—and responsibility—of not taking what we are presented with at face value. It creates an environment where, yes, even the experts are challenged. This is not only a good thing in business— it’s a good thing for society as well.

In our business, we need to question why things are the way they are and apply as much creativity to counter analytics to figure out a unique path forward. When we ask the experts, we begin to awaken a more creative version of ourselves. A more authentic voice of who we are.

2. Be Yourself

Authenticity in times of crisis is critical. And this authenticity is ripe for creativity to be expressed in every facet of your organization, from leadership to staff. Take, for example, the Procter & Gamble reaction to Hurricane Katrina. P&G employees were savaged by the aftermath of that formidable hurricane in August of 2005, just like everyone else in the US. Many lost family and close friends, and many were desperate to help in any way. In an authentic move that received little attention or fanfare, P&G set up a mobile laundry truck, replete with washers and dryers, and sent it to New Orleans to give people affected by Katrina access to clean clothes, for free. P&G doesn’t sell trucks or washing machines, but they do sell Tide laundry detergent. And that gesture of giving away Tide complete with full laundry service was an authentic offer of help that built compassion.

What can you do in your business or career today when faced with a crisis to be an authentic version of yourself? When you think creatively, this becomes clear. Be true to who you are so that you can solve the problem as creatively as possible. It worked for P&G, and it will work for your business or career too.

3. Fight What Comes Naturally

A recent study showed that human beings think about negative things most of the day. That is what comes naturally to us if we allow it. But fighting what comes naturally to us will enable us to be in touch with our creative core—our identity. Just like P&G found their identity as a compassionate company through helping people during the Hurricane Katrina crisis, you will also discover what your business or career needs to do to fight pessimism and embrace optimism.

It is all about an attitude shift from the negative to the positive to allow us to find creative solutions to the crisis that we face.

Freaking out and losing control is what comes naturally to human beings in times of crisis. Being pessimistic and downtrodden are well-worn traits of humanity. But here’s the thing: creativity cannot thrive while our biological “natural” instincts dictate us. We need to fight what comes naturally to us—which is seeking comfort—because comfort kills creativity. 

What in your business or career are you doing today because you have been lulled into a false sense of security? It’s not a matter of whether change or crisis will emerge on the horizon. It’s a matter of when. And fighting our human nature to be negative about it will enable you to gain a competitive advantage in coming up with a creative solution to conquer the problem.

These three tools of learning how to thrive in hard times come from a deep reservoir of creativity that we are all born with, yet we choose not to use as we get older and face problems in our businesses and careers. Because creativity is indeed a central trait of the human experience that most of us, sadly, do not tap into, they are a good starting point the next time crisis hits. They will enable you to solve problems that people say are unsolvable. 

Creativity sees the world as it can be, not as it is. And how powerful can that be in our current climate of crisis?

Are You Chasing Fads or Solving a Real Problem?

We are all impressionable to fads. Remember fidget spinners? Just a few years ago, these toys became a craze practically overnight. Forbes once called them “the must-have office toys for 2017”, and at one point, they were so popular that giant corporations like Toys R Us had to airfreight tens of thousands of them to their various locations to barely meet consumer demand.

But it didn’t take long for the novelty to lose its edge. Fidget spinners once accounted for 17 percent of online toy sales, but there’s no longer a place for them. The target demographic that once begged to own a fidget spinner has moved on because they’re not considered ‘cool’ anymore.

Fads burn bright. Entrepreneurs often chase these fleeting trends because they’re guaranteed to make a quick buck. But fads don’t burn long. They’re all flash and no substance, so these endeavors are almost always short-lived. Don’t fall into the senseless cycle of building a business on the coattails of a trend knowing it will inevitably fail, and you’ll have to pick up, move on to the next trend, and be doomed to repeat this pattern forever. 

Be a leader in your industry, not a follower. When you start any business, you wager with your future. But when you chase fads, you put everything at risk for just a few months or — if you’re lucky — years of success. This isn’t sustainable, and it causes you to lose sight of the essential focus of your business: the value of your customers and the value you provide to your customers. Fads are volatile; value isn’t. Instead of chasing fleeting success, pour your time, energy, and passion into establishing and promoting what you want your legacy to be. If you keep these two things in mind, you’ll become the industry leader that everyone else wants to emulate.

Be a problem-solver, not a copycat.

Consumer buying behavior may be ever-changing, and market stability may be unreliable, but value will always be important. Because entrepreneurs are esteemed for being visionaries, people believe it’s effortless for them to beget success because they can predict future trends — but trends are unpredictable.

Instead, companies become household names because their entire mission is built around providing value to their customer base. They solve a problem that exists in the market and, as a result, cement themselves as industry leaders. Apple is an excellent example of this.

Steve Jobs didn’t take a gamble when he created the iPhone. He knew what the industry was lacking and envisioned a smartphone device that would solve for those inadequacies. Before the iPhone was announced, there were already 22 million smartphones being sold worldwide. Nokia, BlackBerry, Motorola, and Sony Ericsson were the market leaders; Apple was the newcomer.

Everyone predicted the iPhone would flop and waited with bated breath for news of its failure. But it didn’t. It was revolutionary. Walter Mossberg wrote in The Wall Street Journal that it was “a beautiful and breakthrough handheld computer … [that] sets a new bar for the smartphone industry.” What Jobs did was deliberate and purposeful. The iPhone provided value to consumers that no other smartphone device did at the time.

If Jobs would’ve imitated what Nokia and BlackBerry were doing, they probably would’ve done well for a few months, but they wouldn’t have the 100-million person customer base they do today. But Jobs gave consumers a device that featured design and user elements they’ve never had before. The aesthetic and user-friendliness of the iPhone set a new precedence for the entire smartphone industry. 

Fads can contaminate the market. 

Beyond being short-lived, fads can also have detrimental consequences on entire industries. I own a nutritional supplement company, an industry where the barrier to entry can be reasonably low. For a relatively small amount of money, almost anyone can start selling products virtually overnight. And for this reason, people sometimes get into the supplement business for all the wrong reasons.

When a get-rich-quick approach to business is someone’s primary motivation and their customers are second, it leads to harrowing behaviors and actions that erode a consumer’s trust in supplements altogether.

Consumers can become jaded by initial-experiences-gone-wrong and swear off supplements forever when the problem wasn’t the supplements themselves, but the way they were marketed. All it takes is one rotten egg to ruin the trust and reputability of an entire industry. 

Customers should always be more valuable than your sales. Their needs should come first, and this should inform your entire company mission — from the products you create to your marketing strategy and everywhere in-between. It’s impossible to build a company without a mission, and that mission should always be providing value to your customer

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