Author: Nir Bashan

Nir Bashan is the founder and CEO of The Creator Mindset LLC, where he teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, and JetBlue. He received a Clio Award and an Emmy nomination for his creative work on albums, movies, and advertisements. He was one of the youngest professors to teach graduate courses at the Art Center College of Design in Pasadena. He lives in Orlando, Florida.

Here’s Why I’m Optimistic About U.S. Politics and The Elections

We’re all caught up in how terrible and nasty today’s political climate is. But things could be—and have been—worse. Creativity consultant Nir Bashan shows how applying some historical context and a Creator Mindset makes our political present and future seem much brighter.            Have you heard about what is going on […]

How to Thrive in Hard Times by Looking Creatively at a Crisis

Everyone is writing articles, op-eds, and features today on how to deal with the COVID-19 pandemic. And most of them are regurgitations of the same analytic approach we see time and time again. But the mindset begins to shift when we look at crisis creatively. What begins to emerge is a view that is different […]