Andrew (Drew) C. Marshall is the Principal of Primed Associates, an innovation consultancy. He lives in central New Jersey and works with clients across the U.S. and around the world. He is a co-host of a weekly innovation-focused Twitter chat, #innochat; the founder, host, and producer of Ignite Princeton; and a contributor to the Innovation Excellence blog. He is also providing support for the implementation of the Design Thinking for Scholars model with the Network of Leadership Scholars (a network within the Academy of Management).
In business, you have to think outside the box to beat the competition. This often means expanding internationally earlier and more effectively. To do this, you need to be thinking ahead. This doesn’t mean taking an expensive Western product and producing it more cheaply (as Apple did with the iPhone 5c). Rather, it means looking […]
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