Rob Craven

ScalePassion

Location: Jupiter, Florida

Sweetspot: Supporting founders and their teams as they scale purpose-driven businesses

Style: Plugged-in, truthful,curious, bold

Impact work: As CEO, led the certification of two B Corps: Garden of Life and MegaFood; clients are all high-integrity and impact-minded; company purpose is to radically evolve capitalism

C-level experience: A CEO for over two decades, including formerly for Garden of Life, New Organic Ventures, and MegaFood; sits on the board of or is a board advisor to Findaway Adventures, De Lune, Holmes Mouthwatering, Hustle Clean, OK Capsule, Whipstitch

Book: Scale Passion (coming February 2025)

Podcast: Scale Passion

Connect: scalepassion.com, info@scalepassion.com

Challenge: “Improperly balancing their organization’s overarching purpose and mission with the day-to-day operational demands and pressures. This often leads to a disconnect between the company’s vision and its execution, resulting in a loss of focus, team burnout, and stagnation in growth.”

Fix: “Establish clear alignment around the company’s core purpose, foster a culture of responsibility and transparent communication, and invest in leadership development programs. By maintaining clarity, alignment, and sustainable pacing, leaders can create a cohesive and resilient organization capable of achieving its purpose and scaling its impact.” —Rob Craven

About the Author

Taye Shobajo