The Anti-CEO Playbook
Read Time
1 min read
Posted on
May 26, 2019
Profit, money, shareholders: these are the priorities of most companies today. But at what cost?
In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past — and shares his vision for a new, “anti-CEO playbook” that prioritizes people over profits. “This is the difference between profit and true wealth,” he says.
Overview
Chobani founder Hamdi Ulukaya urges corporate leaders to abandon traditional profit-focused business models in favor of a new approach that values people and long-term wealth over short-term financial gains, proposing an anti-CEO playbook that challenges conventional priorities in business leadership.
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