Fourth Generation Capital Group LTD


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Taye Shobajo

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4GC is deeply committed to fostering a culture of inclusivity and diversity across all aspects of our operations, including gender, race, and ethnicity. We align our efforts with SDG 5: Gender Equality, ensuring that our recruitment, promotions, and daily operations are transparent and equitable. Women empowerment is a key focus, with 51% of our staff being women and 57% women in senior management. We promote growth and development opportunities through collaborative efforts across all departments.

We utilize a centralized hiring and placement process to ensure consistency and fairness, minimizing the risk of drop-off during staff placement across our various branches. At 4GC, we cultivate a family-oriented culture that prioritizes the well-being of our employees. We provide a supportive work environment, generous leave policies, and opportunities for staff to spend quality time with their families and take mental breaks.

Our high retention rate reflects the effectiveness of our motivational strategies, which keep our staff engaged and dedicated to delivering the best possible service to our customers.


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Taye Shobajo

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For helping Kenyans find their inner entrepreneur

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