Simon Mainwaring, Founder, We First Branding

RL-100-badge82

“The future of profit is purpose. Your brand must be the celebrant, not celebrity of your customer. Be a mission with a company, not a company with a mission.”

Vision: A world in which business becomes a global force for positive social change. Action: Mainwaring wrote We First: How Brands and Consumers Use Social Media to Build a Better World. He started speaking around the world and writing for industry magazines to share these ideas. www.WeFirstBranding.com

Lucy Siegle, Journalist

RL-100-badge83

“The global economy creates a global ignorance, in which producers and consumer cannot know or care about one another. The degradation of products, places, producers and consumers is inevitable.”

Vision: To convince everybody they have a vested interest in fighting for the environment – however disenfranchised they feel. Action: Creator of the Observer Ethical Awards, Siegle thinks the circular economy has enormous potential to create positive change. @lucysiegle

John Mackey, Founder, Whole Foods

RL-100-badge92

“Great companies have great purposes.”

Vision: A more conscious way of doing business. Action: Mackey has devoted his career to helping shoppers satisfy their lifestyle needs with high- quality natural and organic foods. He cofounded the Conscious Capitalism Movement to challenge business leaders to rethink why their organizations exist, and to acknowledge their roles in the interdependent global marketplace. www.WholeFoodsMarket.com

Betsy Mckinney, Founder, The New Founding Family

RL-100-badge91

“My commitment is to Love, Partnership and Interdependence as the values needed to evolve our democracy.”

Vision: A new founding document to evolve our governing systems based on a crowd-sourced Declaration of Interdependance. Action: While the U.S. was founded with a Declaration of Independence, leaders throughout history have affirmed that they are dependent on one another and should enjoy equal rights. She wants equal representation of men and women in government. www.TheFoundingFamily.com

Dr. Sylvia Earle, Oceanographer

RL-100-badge89

“Health to the ocean means health for us.”

Vision: To develop a global network of areas on land and sea that can help safeguard the living systems that underpin life on earth. Action: Earle is the recipient of more than a hundred national and international honors. She was the first female chief scientist of the U.S. National Oceanic and Atmospheric Administration and has devoted her life to safeguarding oceans. She was named Time’s first Hero For The Planet in 1998. www.OceanElders.org

 

Tim Freundlich, President, Impact Assets

RL-100-badge88

 For a whole new generation of entrepreneurs, it’s no longer just about the bottom line.”

Vision: Promoting a world where all capital is invested for optimal social, environmental and financial impact. Action: Freundlich has impacted the investing ecosystem by providing products and thought leadership that has enabled philanthropists, asset owners and their wealth advisors to make investments with positive social, environmental and financial returns. www.ImpactAssets.org

Susan Mcpherson, Serial connector, Angel investor

RL-100-badge87

 “It was when I started to see the intersection between cause and business that I realized that brands and corporations can be a force for good in the world.”

Vision: A world where corporations are a leading force for good. Action: Spreads her vision by writing, consulting, tweeting, speaking and impact investing. As an angel investor she realized that investing in business was another way to support and empower women. www.SusanMCP.com

Denis Hayes, President, Bullitt Foundation

RL-100-badge86

“Success requires the ability to distinguish between opinions and facts. Question every opinion, but never ignore proven facts.”

Vision: A world in which humans live sustainably, in harmony with one another and nature, powered mostly by solar energy. Action: The principal organizer of the first Earth Day in 1970, Hayes helped launch the modern environmental movement. He recently built what some have described as the greenest office building in the world. www.bullitt.org

Geena Davis, Founder, Geena Davis Institute on Gender in Media

RL-100-badge85

“We’re showing kids a world that is scantily populated with women. They should see female characters taking up half the planet, which we do.”

Vision: Inspire the next generation of content creators to focus on gender equality and reduce stereotyping in children’s media. Action: The Institute has amassed the largest body of research on gender prevalence in entertainment. A biennial symposium convenes decision makers, content creators and thought leaders to share how best to establish a gender- balanced media landscape. www.SeeJane.org

Ben Rattray, Founder, Change.org

RL-100-badge84

“I want to see a world in which social movements and organizing is an everyday experience.”

Vision: A world where no one is powerless and creating change is part of everyday life. Action: The world’s first online platform for change has provided a petition tool for more than 87 million users since 2007. Rattray’s mission is to empower people everywhere to create the change they want to see. Twenty-five million people across 50 countries have already participated in at least one winning campaign. www.Change.org