Josh Lannon 0:01 One of the tools we use is jiu jitsu is we've worked from a bad position. It's like let a guy get on your back or put you in a choke hold or something. It's like okay, I'm already in a bad position. I screwed up, but I'm here. Let me work from this position and try to get out. kevin edwards 0:17 You are listening to the real leaders podcast where today impacts tomorrow. We work from a bad position and leaders keep it real. That was the voice of Josh lannon, the CEO of warrior's heart, who shares with you how he went from an owner of a large Vegas nightclub, to providing an inpatient center for first responders and veterans. What is addiction? What can you measure beyond the balance sheet? And how do you work out of a bad position? Those questions answered on this episode of the real leaders podcast. Enjoy. All right, and we are bringing the energy today in 5432, and one and welcome, everyone, to this episode of the real leaders podcast. I'm your host, Kevin Edwards. Joining us today is the CEO of warrior's heart. Mr. Josh Lannon and Josh, thanks for being with us today. Josh Lannon 1:15 Awesome. Thanks for having me today. kevin edwards 1:17 Well, I'm very excited to have you on I feel like you're the most unique realtors impact awards company we have on the list today. And this is one of my favorites and in Addiction Treatment Center. So if there's one thing I've learned about addiction with my family members, with people we've had on the show is that there's no cure for it. What is your experience and understanding of addiction? And how does this story go? Josh Lannon 1:41 Now, thanks for asking that. And it's funny you said unique because I heard that as a kid going to schools. That teacher said, god, Josh, you're so unique. I think I were just a real pain in the butt for him, because I would ask tons of questions and I would question and needless to say I didn't fit in to the traditional school system. And that the reason why it says with addiction, it kind of fit into everything. Like I didn't feel normal. I didn't feel like I belong to the whole systems. So when I found alcohol, I was like, ah, I can't fit, I feel better. It was actually a solution. It was a solution till it stopped working. And it worked in my teens all the way in early 20s till I was about 25 and addiction for me, took over my life, you know, the drinking a party and it was fun. I was living in Las Vegas running nightclubs. My wife was a police officer. So the kind of the joke would be I'd get him drunk and she booked them in jail you know the full circle right? But it was it was the lifestyle and I was addiction did have a cure but it didn't it what it does is has a grip, and it gripped me and it held me down and it almost killed me. And it wasn't telling my wife one day cuz we've done this roller coaster. For a number of years, so Josh, if you go to rehab tonight, or I'm gonna divorce ya, this time was different. She meant it like it was. So first time she came in the ultimatum like that, but I could see it in her eyes is the power that she had in her eyes. The woman that I fell in love with is like, Okay, this is the real deal. There's no I'm sorry, honey, it's gonna be different is like the gig is up. So I did, I went to rehab and I started my healing process, if you will, of trying to figure out addictions, while I had such a grip on me how I could overcome it, how it could rebuild my life. And thank goodness, I was able to do it with my wife, hand in hand, because I didn't have the strength to do it alone. I had to give as I say, give your will and power over and I did is like my way is not working. It got me to where I'm at today. It got me to rehab. So please help me and that was the hardest thing. do is to ask for help. And that started the whole journey, if you will. kevin edwards 4:04 So this journey, so, okay, I like that. So you went into a few rehab centers, right. So like, I think that the average, like rehab centers that's one will attend is like eight or nine. I think that's like the average. What did you experience in these rehabilitation centers that you kind of understand say, I don't really feel like they get me or what did you experience that you're able to apply to your next read the first treatment center that you started? Josh Lannon 4:31 Is it okay if I cuss at all ? kevin edwards 4:33 Yeah, absolutely. Yeah. Go for it. Josh Lannon 4:34 Is that appropriate? Okay. So my, my first rehab stent. I was a kid I was first I was put in that charter hospital at 11 years old. For behavioral issues. Again, I hated school. I didn't like it. So then again, at 13 years old, I was put in charge of hospital adolescent CD, and I fucking hated it. I mean, just everything thing about it, I hated it. The white coats the kids, they strap the kids down and beds and all of it is like, this doesn't seem right at a small, you know, adolescent it just didn't seem right. So now fast forward to when I'm 25 years old, I had that image in my head head of this is what treatments going to be like, and thank goodness it The industry has evolved. It wasn't like that. So I went to a place in California. And it was different. It was it was from a holistic standpoint. mind body spirit, integrative medicine. You know, they looked at me as a whole person. It's like, wow, okay, I like this. So I actually then was able to put down my guard and accept some of the information that was coming in because the environment was so inviting. The environment wasn't fighting against me where I was putting up my guard, you know, with the hospitals and the coats and I just Not a hospital guy, huh? So the start of it was the environment really supported healing. So then I was able to accept some of the information and start working the process. And it stuck with me. It was like, I can do this, I can actually get sober and stay sober because I want to do it. So it was my third rehab, if you will, but it was the first time I went where I truly wanted, it wasn't being forced upon it, but my family, my friends, my wife, it's like, Okay, I'm ready. I think that was one of the biggest differences for me. kevin edwards 6:37 I really appreciate that as well because that's what I have been able to understand as well as treating the whole person. And these integrative medicine approaches are very unique, and a lot of people think they're controversial, but for anyone who has been through a treatment center would agree exactly with what you just said. So would you mind elaborating to our audience members for people struggling with this for moms who have sons or daughters that are in these facilities, who are, you know, reacting the same way that you were right now or when you were a child and you said you fucking hated it. Right? Explain to them kind of what you mean by integrative medicine. Josh Lannon 7:13 So looking at it from a holistic point of view, so we learn different ways. Some are auditory, you know, listen to audiobooks, some are visual, they can read books, some are kinesthetic, they want to have the experience they want to get their hands on. So one method of that because there's they call it like eight or nine different intelligence that we have different ways that we learn different IQs. So if we're just talking and that's treatment is just lectures, you're only reaching a third of the room. You know, just like in school, it's only meant for memorization. If you can memorize what I say and tell me back, you're smart. It's like Hold on a second. That's not education, that's regurgitation. You know, I want To get my hands on experiment, I want to try things I want to talk to my peers. Well, what are you doing? How you doing that? So integrative medicine or integrative approach to treatment, looks at it from the whole point of view is, what's the best way that you learn? And how do we adapt our philosophy or our modalities, if you will? To? to share it with you the best thing you can absorb that if not, it's more about me and my information because I have the degrees or whatever verse the student, the the attic themselves going, Okay, how can I serve you? And it's a very different approach. kevin edwards 8:38 Right? Because I feel like a lot of treatment centers like the stereotypical one at least, and I know what they're like now, but they had this like whole reductionist viewpoint of things where they're gonna decide what's good for you right before you walk in the door. So, I think it's just important for our audience to understand, you know, this is a biological disease. It's you know, it's not like You know, I don't know any lung disease, any disease that's going on right now that can just be simply treated. It's something where that you have it's part of the brain. So there's different ways to treat it for different people. And I learned bio, psycho social, there's spiritual, there's nutritional things that work for different people. Now, is this a strategy that's been very effective for your inpatient treatment centers? And how has this socially conscious strategy reflected in your growth? Josh Lannon 9:32 It is, yeah. And it's it's very much integrated into our program into our philosophies into how we operate our business. And I'll back up a little bit is that I got in the field in 2002. We built my wife and I, Lisa, we built a company with six locations in multiple states, Arizona and Utah. We had a large private equity company, come to us and tell us a win. know who you are, we want to purchase your company, flattering. We've never done it before, we had about 100 staff with us. Without, okay, it's time to let our company graduate, if you will, or go to the next level. So we sold our company to all the smart guys, all the MBAs, you know, all the smart ones we thought. But what happened was when we sold it, they slowly stripped out the entrepreneurial spirit in the company, they took our core values out, they took our rhythm. They took how we did what we did, and the why behind it out. And it became another institution. And I think that's where the word Corporation cut in from it's it's corpse, it's dead. There's no spirit to it. And with our with our company, we saw that they started running it from the profit and loss statement, and not from the human aspect. So that's a big part of especially in behavioral health care or social Capitalism are social consciousness with with businesses that we can't forget about the people aspect of it. Yes, the balance sheets important. But you and I are what? Make the balance sheet. It's that balance sheet ran or profit loss run. We have to put our people, the planet, our responsibilities, and then we get profit. It's a result of doing the right thing. kevin edwards 11:23 I feel like that's like the main discussion that's going on right now is do we have to pay attention to things that we cannot measure on a balance sheet? For you, Josh, like what do you measure? Like what do you mean for audience like in terms of measuring a social or environmental metric? Josh Lannon 11:44 By giving examples just happen in real life, like real? That's what I like about you when you're doing the podcast, magazine. It's real. It's raw. Right? So we had one of our alumni graduate program. She'd been out for about four months. She slipped and started drinking again. So we got a call last night, highly intoxicated, she needed to come in and detox. She started shakes. She's like I just kind of get back in the program. tearful as like, but we don't have an authorization to bring her into the program so we could get paid. So the average administrators take no you got to hold, we got to go get our insurance authorization so that we know we can get reimbursement and, Okay, I get it. That's what you're supposed to do for a business. But the human thing to do is come on in, please come in. Let's get you situated. Let's get you stable. We'll figure that out later. And that's what we did. We brought her in, we got huge levels of I guess, appreciation from the family from the support like, thank you. Thank you, Matt could read you a text that I got. And that for me is what resonates is like okay, Hey, we may not make some money, we're gonna lose some money on this. But you know what it all works out, it all balances out. So we just do the best that we can with what we have. kevin edwards 13:11 And I would just consider that impact to me. I mean, that's just such a crazy story. And that's what kind of gets left out when you have someone like a corporate rater come in like they did for your organization. Josh Lannon 13:23 You have to follow the policies and procedures. And that's why I said, Come on, man. Well, there's a human out there. kevin edwards 13:30 Exactly. And I there was another way, another guest on the show, he said the same thing about his organization that he actually got fired as, as the CEO of as an organization, and they want to cut 80% of the staff. And he didn't let that happen. And because he didn't let that happen, the staff is and the organization's much more profitable than it than it was, you know, 10 years ago from that time. But so, to me, an impact company is something that someone that's intentionally taking on a problem. addiction. And as it grows, it's it solves more of that problem. So what are some of the stories and some of the growth that you've seen now with your new warriors heart witness, you know, I guess just maybe explain it to our audience before I go on any further, gotta put words into your mouth. Josh Lannon 14:18 So in 2012, I was doing military style trainings. So that's when I came, I was introduced to Gemini and Tom Spooner, retired Army 30 years Delta Force. So he retired out tier one level guys, so the top of the top of special operations and teaching these courses and we became friends. And then that's when he told me in the after the course in a debrief, they said, you know, that 22 veterans a day commit suicide. That's real and it's happening right now in the United States. And it didn't even make sense to me is like, how could that even be like, why isn't it Why aren't more people talking about this? And it's true. It's like so, okay, now that I'm aware about it, what do we do? Like how do we make an impact on this? So we formed a partnership, Tom, Lisa, my wife and myself with the warrior's heart. So my wife and I had the background with behavioral health care leads to in law enforcement. Tom in the military side, we found that there was very few solutions for our warriors, our protectors that are struggling with addiction and PTSD, depression, moral injury, those sorts of things. So it's like, why not build a program just for them? And that's what we did. We built warrior's heart. It's a 60 bed inpatient treatment center, right outside San Antonio, Texas, around 543 acres. We have detox we have our inpatient program. We have outpatient, we have long term sober living, and we're addressing this huge social problem using business as a force for good. And it's working we've had over now 840 warriors through our course. 42 days to go through the program. kevin edwards 16:12 Josh, could you maybe explain to me since I haven't heard much about recovery for PTSD, and it's so prevalent amongst our grave veterans and people who are serving our country who deal with traumatic situations? How does their treatment differ from someone in addiction? Or is it the same in terms of this holistic integrative approach? Josh Lannon 16:35 So there's similarities but it's also different. So the similarities with addiction is if the person just stops drinking and using that's the only part of it. Why Why were they drinking and using it in the first place? We look at it at a holistic point of view. We not only address the addiction, but we have to address underlying disorder. Same thing with our military or in our first responder population. There's the addiction. But the addiction a lot of times is the self medicating because of the underlying underlying trauma of what's happened. The difference I think, between my experiences civilian and the military, is that a civilian lot of times is the victim of, say, a traumatic event. The military, they volunteered, they're the ones getting the calls, they're the ones going. And they're the ones like pulling the children out of the car. They're the one they're not a victim of it. They're experiencing it. So there's a very different approach between a victim of PTSD and ones that were participating in mass casualties or different types of events when they lost their brothers and sisters. It's a different approach that we utilize. kevin edwards 17:49 So do you work with like a police station or first responders are different services say hey, like if your people need help, like we're going to be here? Like how did how They get to you and find out about you. Josh Lannon 18:02 Absolutely. One we take TRICARE so we take the government insurance. And we're also contracted with a number of VA s. So the VA is are directly referring to us as well, because the VA is are backlogged. And they know that through what's called the mission act or the choice program that they will now pay for private facilities like warriors heart, so they refer warriors directly to us, which is incredible, and they cover the cost of treatment. And you mentioned something earlier in your kevin edwards 18:35 second, the last response you said something about drinking and stopping drinking and that being a difficult thing, like I've heard, like, that's, like, not the end, that's just the beginning of recovery. It's like the most difficult thing to do is to stop then you have all those withdrawal pains, and everything that comes along with that and be able to sustain that throughout your life. When the continuum of care like how do you Define that, how do you look that? Look at that? And then how do you help these people after they leave? Josh Lannon 19:08 So it is it's just the beginning, you take away the drugs and alcohol in my life, I'm still me. But the differences now I hurt, I can actually feel all the pain, I could feel everything that I was the reasons why I was medicating. So it is the beginning that we have to start to rebuild, and we use different modalities, but we have to start rebuilding our lives. And we do what we call a mission file, the mission of my life. So with our population, they're very familiar with basic trainings or academies or advanced training courses. So we've built warrior's heart around that modality without the interface yelling, but it's like a training course. And that's what we're doing is we're training them to survive and thrive in life. So we start rebuilding them with the training model. aspect and it's something that these guys get they relate to, and we build upon it. kevin edwards 20:06 How did that come about? Are you talking with Tom about this and say, Hey, what's an innovative way that will actually relate to what these people have experienced? Like, how do you come up with something like that? Josh Lannon 20:16 Absolutely past experience, Tom from Lisa from from other, not only operators, but military guys, police. And we asked questions. Every single one of our clients that go through our program, we do an exit briefing. What did you like, what did you not like? How can we improve? We want that information back. And we make the adjustments as we start to see trends of it. But we took past experience, and that's what I love about again, real leaders real world is like, I'm not going to take advice from someone that's never done it themselves. I may listen to you. But unless you've done that, you know, like, I couldn't be drunk and oh, on treatment centers just want to be right. You know, I'm telling you to stay sober and I'm not. It's bullshit. Yeah. So yeah, past experiences. kevin edwards 21:08 I think it was something I just heard in another interview. And it was like 60% of people like relapse after they come out of the recovery center. So now again, for people listening to this to like, there's not just in recovery, there's outpatient outpatient as well that you can do and you can be involved with or whether it's in a club, whether it's just you're interacting with friends, do you have anything set up for these for these veterans, these first responders after they leave? Josh Lannon 21:39 Yes, because we know that environment is stronger than will. So what I mean by that is I can be in the Antarctic, but if I don't have the right tools on the right, gear to stay warm, I'm gonna die. No matter how much I use positive thought I am more of my more my more the environments going to crush me because I just don't have the tools. So what we do In the training courses, we give them the tools to survive in that environment. So when they leave our program, they have the tools but then what they also can come back and to Basecamp and do safety check ins, alumni meetings, phone calls, groups, Hey, where are you at what's working, what's not working? And that's where they have those step down programs from inpatient, outpatient, sober living houses, alumni retreats, you know, there is a step process back to you just don't throw them right out in the wild, right right away. kevin edwards 22:34 And Josh I saw you've been getting involved in a little jujitsu lately, what's what's what's that been able to teach you about, you know, just leadership and staying focused and just, you know, dealing with a harsh environment? Josh Lannon 22:47 Well, thanks for saying because we do we incorporate Jiu Jitsu into our program. And it's been phenomenal. We're sponsored by storm kimonos. They're an incredible Company provided the GIS this the mats. And in our program, we introduced Jiu Jitsu to the guys. And what it is it's not about force. It's not about brah you know how a lot of times warriors, we succeed if we're aggressive, right, but a lot of times it's not like that how often in my life have I done that and actually burned relationships, burn jobs burn, just destroyed stuff. Like it's not about that. What about leveraging and breathing and okay I'm in a crappy situation but I can get out of this What are my ways out, oh, I can move an inch here I can put my arm here. So we teach him subtle ways to survive under pressure and we use Jiu Jitsu as as a tool to do that and, and we see guys after they complete our program. Now that they've been introduced to Jiu Jitsu they're joining academies, and they're continuing on with their training because it's another therapeutic tool. kinesthetic or physical, we're exposed to sweat, we're supposed to move. Some of our guys, a lot of our guys, they find that hey, like with Jiu Jitsu or CrossFit, it's another tool that they use for their recovery, kevin edwards 24:12 which may sound counterintuitive to our audience, but it's got to be, I tried Jiu Jitsu for a couple months, and I'm just one of those guys honestly just couldn't stick with it. But it was the most like humbling. Oh, eight months of my life. It's just like, because, you know, I played a lot of physical sports, and you're totally right about that the aggressiveness and you have to use that power against them, which I found was so interesting. But I really like it. Yeah, Josh Lannon 24:36 it's the guys that spazz out on the ground of stuff. It's like, Man, you're missing it. It's like, how often do you do that live? like, Yeah, I know. So it's a great tool. It really is. And kudos for trying it. That takes a lot of guts. kevin edwards 24:48 What about like, how does that help with maybe leadership and decision making or just dealing with people in general? I mean, sometimes, like, for me, it's like you have one of those co workers who you just don't agree with. But you know, like, if you say Dare you to irrational? It's gonna put you in a bad place. How have you been able to use a jitsu or something like that as a tool to deal with people Josh Lannon 25:08 So one of the tools in jiu jitsu so we use is we work from a bad position. It's like let a guy get on her back or put ya in a shoke hold or something. It's like, Okay, I'm already in a bad position. I screwed up, but I'm here. Let me work from this position and try to get out. So where jujitsu applies in life in business is like, Hey, I'm here. I'm in this bad position. I'm talking to this employee or made some bad decisions financially. I'm here it is what it is. How do I get out of it now? Relax, breathe. Okay, let me think. Because there's always a way to solve the problem. It's when I spaz out or try to force it or attack other people or blame other people doesn't work. It really doesn't and just brings relationships. I take accountability for me, and I start trying to figure a way out. kevin edwards 25:57 Josh, your life has seemed to prevail. Pre presenting a lot of difficult situations that you've been able to overcome. What's the most difficult decision you've had to make? Would you say? Josh Lannon 26:10 difficult decision I've had to make? That's a tough one. Right now my daughter's about ready to go to college. kevin edwards 26:20 There you go. Josh Lannon 26:21 You know, I'm having you know, cuz I love my daughter. It's like, in just a couple months, she's gonna be gone. Yeah. As not a tough decision. But, but it is. But it's not like I'm gonna say don't go, but just to how fast things happen in life. Like, life moves pretty quick. So it's tough. No, it's, it's a tough question. I really don't know how to answer it because life is full of tough choices. And this one with my daughter that she's leaving is really weighing heavy on my heart, but I'm excited for her and I'm like, being a dad. So all of it. If that makes sense. kevin edwards 27:01 Well, no, it's real. Because I mean, my it's a thing like it is a thing like my parents are completely different people after I came back from college and it's difficult to do being empty nesters now and that's something that people need to hear as well. That's real. But what what fascinated me is actually I didn't realize what the impact was on that corporation that took over your first couple of behavior therapy addiction treatment centers, that's horribly put, but I What have you learned from that now that you can apply to warrior's heart and as have any private equity firms approached you about this? Josh Lannon 27:44 Yeah, solid question. So a lot of it has to do self confidence. And I did horrible in school. I love to study, but I didn't like what they were teaching me in school. So I left school thinking I was stupid when this private equity came, they raised hundreds of millions of dollars. They're ran by these attorneys and accountants and MBAs and they have all these degrees. And I thought, well, they must know how to run my company better than me. They could now take my company to the next level. And I thought I was doing the right thing for all my staff, hundred staff. And it was That was a tough decision for sure. But I also felt it was the right thing to do at that time. So when we sold what I learned over the course of five years before they bankrupted the company, all of it bankrupted 100 people gone. hurts my heart. You know, is that man, it just because someone has a degree, or been able to raise money doesn't mean that they're smart. You know, I think learning comes from trial and error. It doesn't come from degrees and certificates on the wall. kevin edwards 28:55 Job, Josh. That's what I find so fascinating about these, these impact companies. In the era that we are in right now, it's what was described to me as an interregnum from an organization that the society has deemed, you know, slavery has a bad way to do business which was used to be thought of as a good way. It's gonna piss off a lot of people, but that's how they used to think about it. To now child labor two, that used to be a great business model. Now, it's not it's frowned upon to now it's we're starting to think about the output of capitalism and how it's impacting our environment, climate change, what's contributing to social inequities? I don't know. But through free markets, though, I'm not talking about social I'm talking about their free markets. So what's your stance on how business should be operated as in terms of what we could potentially be measuring beyond just the balance sheet? Josh Lannon 29:51 Well, my businesse is behavioral health care and the population serving there are veterans, our first responders or firefighters or EMS. To me, those are some of the most amazing human beings in this world because they're the ones that volunteer and say, Hey, I'm here for you. Like if I call 911, because someone's drowning the pool, they're going to come, they're going to show up doesn't matter who I am, where I'm from, they're gonna show up and serve. To me, that class, that warrior class should be taken care of, they should be paid more, they should have their healthcare taken care of. I mean, it, they really should be those that serve should be, we should give that as a community give back to them. I'm not going to go on a soapbox because like why do we pay our gestures of the court? Why don't we pay our sports stars so much money? When we pay our teachers and our protectors so little? I don't understand it. So I think there really is an injustice when it comes to that. And I think certain point, we may evolve to where we do appreciate those that take care of us. kevin edwards 30:56 Yeah, definitely. You've been able to bring to jiujitsu You've been able to bring in different courses, these training courses that they can they can recognize and be a part of. taught them a lot of things. What have they taught you? Josh Lannon 31:13 Well, I was a stand up fighter most of my life. So kickboxing American camp. So Paul Mills Grandmaster Paul Mills loved it. When I started doing Jiu Jitsu is a different world. So what it taught me was what I thought I knew, I may not know, being that I was, I was proficient on my feet. But once I went to the ground, it was a completely different game. So there's all of these different levels of learnings like, hey, if I think I'm good in my field, just take it from a different plane. I may know nothing at all. So we're always in a constant state of evolving of growing of studying. We'll never reach a peak, because there's always more learning to discover. And that's what it's taught me it's like always be a student. to always be hungry. Always be asking questions and learning. kevin edwards 32:04 What about the vets though? What about the first responders? What about Tom Spooner was he taught you? Josh Lannon 32:11 incredible leadership. And here is a man that is 10 years was a team leader in delta top tier. Now, I personally think that you so yeah, seal team six andyou have Delta. My personal opinion is Delta's step above Team Six. All of them are incredible human beings. I can't even come close to those guys. To lead teams under those types of situations is incredible. He is the most humble and best partner I humble person I've ever known for what he's accomplished, but he's one of the best partners and leaders that I've ever had. So what I've learned from him is here's a guy that could be a rock star in the military, but such a normal human being can do you and I because He cares. He truly does care about His brothers and sisters, and that's what helps him continue on his mission. So if you think about in the military, he was a protector. He's doing the same thing now, out of the military. kevin edwards 33:10 And I think that I mean, the Green Berets don't they call themselves like, I'm gonna botch this when they call themselves like the quiet leaders or something like that. Josh Lannon 33:18 The Silent Professionals kevin edwards 33:20 Silent professionals. Right. So yeah, that the humble mentality, I think that's really great. You know, all these are traits of leadership, Josh, like to you. Let's bring this full circle now, like What is your definition of a real leader? Josh Lannon 33:35 We touched upon it a little bit earlier, and I'll reiterate is that you have to be real. So you get a lot of people that think they're leaders because of the position or title of their end, but they're full of shit. And a lot of people know that but they're not willing to call them out on it. You know, like, I would never go to a personal trainer that's overweight, or I'm not going to go to You know, talk to my friend about marriage counseling. That's my marriage if he's been divorced three times, bro. Okay, I got to know who I'm who the real successful person is because they're doing that. So my definition of a real leader is someone who's doing it for real. Like, again, I would have I would sell the business if I was drinking a party because I would be not in integrity for what I'm asking our warriors to do is live a sober life. My part and Tom, same deal. You know, we live what we asked, our clients are warriors to do. That's alignment. That's integrity to me. So real leader is someone who has integrity that they actually do, what they they share or what they ask other people to do. kevin edwards 34:50 Josh, appreciate your time coming on the Real Leaders podcast today. Just want to summarize this a little bit from what we spoke about today. We talked about the personal journey talked about this. And how to treat someone not just with a run down approach, but the holistic approach. Because people are different. They need different treatments for different things talked about the ways like you were doing in what you learned from your prior organization that was taken over by, you know, these these assholes with MBAs who thought they were running better than you. And then and then what to Jesse's taught you with Tom Spooner tie you and then wrapping it up with your leadership advice. So just want to appreciate your time coming back on the show, Josh, for Josh, Lana. I'm Kevin Edwards asked you to go out there. Do it for real with integrity, folks, and always keep it real. Thanks, Josh. Josh Lannon 35:36 Thank you. kevin edwards 35:38 All right, everyone, I just want to personally thank you for taking the time to listen to this episode. We've been putting in a lot of hours to get these CEOs on the show and for them to open up like this. On the podcast just means the world not only to me, but hopefully to everyone who is in need of some encouragement and just needs Some energy, some, some hope that there's some good people out there in these influential positions who are just keeping it real. So if you want to support this podcast, please share it with a friend hit the subscribe button or leave a review one of the three share with a friend, hit the subscribe button, or leave a review would mean the world test to keep this podcast going and keep it real. Thanks, everyone. Transcribed by https://otter.ai