Real Leaders

The Power of Images: Adding Social Cause to Your Brand

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Never underestimate the power of someone with a camera and a social mission.

Producer, director, writer, and actor Spike Lee has been creating provocative films since 1985 that explore race relations, political issues, and urban crime and violence. His films include She’s Gotta Have It, Do the Right Thing, and BlacKkKlansman. Lee has accelerated social change by taking a deep dive into the emotional state of people experiencing tension and turned it into a masterful narrative that moves people. The next time you’re wondering how to add social cause to your company, remember that film, photography, and storytelling can play a powerful role in the construction and public perception of your brand.

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  • Real Leaders is the world's first sustainable business & leadership magazine, motivating people to #InspireTheFuture. Available at major newsstands and distributed to 30,000 CEOs in 130 countries, who control $9 trillion in spending. The company is a certified B Corporation, and signatory to the United Nations Sustainable Development Goals - subscribing to the highest standards of transparency, accountability and performance.

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Author

  • Real Leaders is the world's first sustainable business & leadership magazine, motivating people to #InspireTheFuture. Available at major newsstands and distributed to 30,000 CEOs in 130 countries, who control $9 trillion in spending. The company is a certified B Corporation, and signatory to the United Nations Sustainable Development Goals - subscribing to the highest standards of transparency, accountability and performance.

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