Real Leaders

The Power of Images: Adding Social Cause to Your Brand

Never underestimate the power of someone with a camera and a social mission.

Producer, director, writer, and actor Spike Lee has been creating provocative films since 1985 that explore race relations, political issues, and urban crime and violence. His films include She’s Gotta Have It, Do the Right Thing, and BlacKkKlansman. Lee has accelerated social change by taking a deep dive into the emotional state of people experiencing tension and turned it into a masterful narrative that moves people. The next time you’re wondering how to add social cause to your company, remember that film, photography, and storytelling can play a powerful role in the construction and public perception of your brand.

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