Industry: Apparel & Fashion
Mission: A lifestyle apparel company that plants ten trees for every item purchased. They motivate and encourage environmental stewardship through earth-first apparel, allowing each and every customer to make a difference. Have restored land in 8 countries and planted over 48 million trees to date, with the goal to plant 1 billion by 2030.
What 3 words best describe your company culture?
Optimistic, Bold, Focused
What quote best exemplifies your company?
“We aren’t an apparel company that plants trees, we’re a tree planting company that sells apparel. The world won’t be changed by a million perfect environmentalists, it will be changed by billions of imperfect ones.”
How is your product or service having a positive social and/or environmental impact?
We founded tentree with the goal of planting 1 billion trees. Our background was in tree planting and we saw the incredible impact it could have on both the environment and the people in it. Our goal was to create a brand that brought people closer to their ability to have an impact on our planet through tree planting.
In 8 years, we have planted over 50MM trees across the globe. This work has resulted in thousands of jobs being created, hundreds of individuals being lifted out of poverty, thousands of hectares of forest restored, and millions of animals impacted. We’re just getting started.
At the same time, we believe in our vehicle for planting – our product – being the most sustainable product it can possibly be. We use 100% sustainable fabrics, ethical manufacturing, have eliminated all poly-bags from our supply chain (a huge problem in apparel), and are the highest ranked b-corp in our sector behind Patagonia.
In addition to the above, we have also developed the world’s first on-the-ground verification tool for our global reforestation efforts that is currently being rolled out in Indonesia, Peru, Nepal, and Madagascar. We are working to bring more transparency and traceability to global planting projects with the hope of this platform bringing more awareness and investment into the space.
What is your company’s vision for the future?
We’re working to inspire a movement. We believe in a future where saving the planet is achievable and every single person can play a role. We believe in communicating simply and inspiring people to make change in their own life while also having an impact through sustainable, comfortable product that plants ten trees.