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Rohnert Park
CEO: Joe Stanziano
Our impact is driven by the passion and dedication of the people at Traditional Medicinals. From our herbalists, who blend ancient wisdom with modern science to create effective wellness solutions, to our sustainability advocates, who champion environmental stewardship and ethical sourcing, every individual plays a crucial role.
We have the good fortune of working with some of the most renowned and respected herbal experts in their fields. From herbalists, chemists, and ethnobotanists to sourcing experts, teachers, and clinicians, our team takes great pride in their work. Whether they are formulating our herbal wellness products, seeking excellence in quality control, working on new sustainability initiatives, or educating and marketing to our customers, they represent a depth and expertise of herbal knowledge that is second to none.
For 50 years, our dedicated procurement and sourcing team at Traditional Medicinals has consistently worked to protect people and the planet. As a B-Corp, we have set industry standards, and our team has been instrumental in helping implement certification standards like FairWild and Wildlife Friendly certifications. These standards safeguard biodiversity and ensure fair treatment for all involved in our supply chain.
As part of our social good work led by our Chief Purpose Officer, we hold unwavering commitment to building and maintaining long-term relationships with source communities—often in rural and under-resourced areas—demonstrates our deep-rooted values of fairness and sustainability. Our collective impact is a testament to the power of purpose-driven people working together to create meaningful change.