Fabletics, an active-lifestyle brand co-founded by Kate Hudson in 2013, has launched a global capsule collection to benefit the United Nations Foundation’s Girl Up initiative.
For over a year and a half, Fabletics and Girl Up have joined forces to support a common mission – to make girls leaders of tomorrow through the empowerment of girls worldwide. Since the launch of Girl Up in 2010, the organization has funded United Nations programs that promote the health, safety, education, and leadership of girls globally and has built a community of over half a million passionate advocates.
Inspired by Kate Hudson’s vision for Fabletics to be a fashion-focused activewear brand with the mission to empower women by making a healthy, active lifestyle accessible to everyone – the capsule collection embodies this message through branding select styles with “Girl Almighty” to inspire girls and women to stand up and celebrate each other regardless of size, shape, age or ability.
“It has been a truly rewarding experience to work closely with the organization and the girls to create a collection that spreads the message that girls and women are the fearless leaders of tomorrow,” says Hudson.
The Girl Almighty collection will support Girl Up’s SchoolCycle initiative, donating 20% of net proceeds to reach Fabletics’ goal of $50,000. Girl Up’s SchoolCycle initiative works with UNFPA to give girls bikes in developing countries – along with spare parts and maintenance training – so they can continue their education and travel quickly and safely to and from school, as well as give them independence and mobility to create a better future for themselves, their families and communities.
Girl Up is “by girls, for girls” – girl-led and girl-driven – and engages girls to take action to achieve global gender equality and change our world. It’s a shining example of the positive action that takes place when organizations, celebrities and business join forces for good.