World Food Day is today and luxury ready-to-wear designer Michael Kors is dedicating the month to new products and activities designed to support Watch Hunger Stop, the brand’s campaign to fight global hunger. His friend, Kate Hudson, is supporting him.

Now in its 5th year, Watch Hunger Stop raises funds and awareness to help achieve a world with Zero Hunger. The brand’s partner in the eff ort is the United Nations World Food Programme (WFP), and funds go to support WFP’s school meals program, which reaches over 16 million children in almost 70 countries each year with vital nutrition that helps them fulfil their potential. Thus far, Watch Hunger Stop has enabled WFP to deliver more than 15 million meals to children in need.

WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries.

“Our multi-year partnership with Michael Kors has resulted in a significant contribution toward progress in the fight against global hunger,” says Rick Leach, President and CEO of World Food Program USA. “Over the past five years, the school meals program, a focus of the Michael Kors effort, has played an enormous role in empowering hungry children with the nutrition they need to succeed in the classroom and lift themselves out of poverty.”

Actress, author, entrepreneur and humanitarian Kate Hudson is again lending her talents to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger. This past June, Hudson traveled with WFP to Siem Reap province in Cambodia to see how the funds raised through Watch Hunger Stop help WFP feed and support children in need. During the field visit, Hudson visited schools, farms and family homes, asking questions and sharing her irresistible warmth and energy. She spoke with local WFP staff members, helped cook school meals and played with children, thoroughly immersing herself in the details of the school meals program and the lives of those it affects.

“This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience—I can’t wait to share everything that I saw and learned there.”

“I’m thrilled and grateful that my friend Kate is joining us once again in our efforts to end hunger,” says Michael Kors. “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”