The latest quarterly reports for Google are out. It shows revenue rose 24% to $32.32 billion from a year ago, higher than analyst expectations of $31.86 billion. How do they do it? Here are Google’s 8 simple innovation principals that help them stay on top”

1. Focus on the user.

2. Open will win.

3. Ideas come from everywhere.

4. Think big, start small.

5. Never fail to fail.

6. Launch early and iterate.

7. Be a platform, float all boats.

8. Make it matter.