E e y n P l s a i Since the beginning, caring deeply for people has been at Torani’s core. As we’ve grown, this value has remained the same and the onset of the pandemic put it to the test. “We had to take a hard look at what would it take to hold on to all of our team members and make sure that they stayed safe,” says Melanie Dulbecco. Our leadership team prepared for the worst, coming up with contingency plans that would allow Torani to maintain all of our team members, even if it meant losing up to half our yearly sales. In April 2020, our family-owned company saw sales drop 20% versus prior year as the foodservice industry took a major hit. “And then business came back like crazy,” Melanie says, and it hasn’t stopped. As consumers started to create recreate their favorite drinks at home, Torani’s retail and online business soared and have continued to grow at a double-digit pace. But caring deeply for people didn’t stop with just our team - it also extended to our café family. We sought out ways to support our café and barista communities struggling through Covid. “We created the Torani Café Opportunity Fund to help cafés get back on their feet coming out of the pandemic and to help them grow into the future,” says Melanie. As Torani forges ahead, “we’re so proud of how far our foodservice industry has come and that we’re back on track with double digit growth, but we’re even more excited to create more opportunities for everyone that we touch.” (Clockwise from top) Top: Torani has always been at home behind the bar in cafes. Top Right: The Beanery Coffee House in Alameda, CA, is one of the recipients of Torani Cafe Opportunity Fund. Bottom Left: Delicious Torani flavored cold brew.. Middle Left: Torani CEO Melanie Dulbecco. 800.775.1925 • www.torani.com © Torani/2021 R. Torre & Company
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