SPRING 2022 / REAL-LEADERS.COM 65 CEO SUCCESS work. The pair launched the Boise-based maker of stage-based play essentials for children and multi-channel content for parents. The brand has grown rapidly since, with a unique subscription-based business model that supports parents and children throughout the developmental stages of early childhood. It has generated a subscription annual recurring revenue exceeding $90 million. Lovevery’s highprofile fan base includes multi-hyphenates Jessica Alba and Ayesha Curry, models Ashley Graham and Gigi Hadid, and Olympian Allyson Felix. Google Ventures and Chan Zuckerberg are among its investors. Through rapid growth and the COVID-19 pandemic, Lovevery has stayed focused on “helping parents feel confident they are giving their children the very best start in life,” says Rolph. “There’s always purpose in work, and for Lovevery, our purpose is to be a support system for families.” I spoke with Rolph on a recent summer day as she juggled multiple calls and meetings — a skill honed from nearly 20 years in the entrepreneurial trenches. Here are four takeaways from that conversation. THE POWER OF CO-CREATION A serial entrepreneur, Rolph has cofounded three organizations —Happy Family in 2003 with Shazi Visram; the Climate Collaborative in 2017 with four co-founders; and Lovevery with Morris. “The co-creation process is important to me,” she says. “In my experience, that deep trusting partnership is where so much brilliance can be created. It takes more than one person to build out a vision for a company.” THREE PILLARS OF IMPACT As a builder of businesses with purpose, Rolph grounds decisions on triple-bottomline factors. At Lovevery, sustainability and climate have fundamentally shaped how products are made. Sustainably harvested wood, organic materials, and recyclable packaging “are table stakes.” And to extend the life of their products, the Below: Jessica Rolph and her husband Decker are parents to Beatrice, Thacher and Leland. She cofounded Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. AMPERSAND STUDIOS / LOVEVERY
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