You need to generate some heat and momentumwith your brand and then keep it going. Resting on your laurels after your last big win is not a good idea, and even big, successful brands know this. Embracing change is the only way you’ll survive. InMarch 2020, we saw 70% of our business disappear with the onset of the pandemic. However, it opened the door to a new opportunity — text messaging — that reengaged our customers with great success. Now, nobody wants to hear from you via text as the market became flooded with this approach. Therefore, I’m keeping myself open to the big next idea and recognizing when to let go of my previous strategy. Always keep “what’s next” on your radar, and delegate a member of your team to stay alert to what this might look like. 3. CHANGE IS INEVITABLE AND ENVIABLE COURTESY OF REBECCA MINKOFF
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