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“Business skills can do more than just make money – it can do some real good. It’s important to take risks and be an entrepreneur.” Jeff Skoll

Vision: Consumers can guide the success of corporations by what they choose to purchase. By creating this demand, the consumer controls the marketplace. Action: Working with Toyota, Levin helped position the hybrid Prius as the coolest car in Hollywood – by getting celebrities to endorse sustainable options. www.EMA-Online.org