by John Mackey & Raj Sisodia

The shift in management paradigm is as transformational as the shift from the medieval view that the sun revolves around the earth to the view that earth and the other planets revolve around the sun. It is a fundamental transition in world-view. Once you make this shift, everything is different.  

~ From a book review by Steve Denning, Forbes.com

Do you notice anything different about your business over the past decade? How about anything different about business in general? Or about the way you approach business? Given your role as a Real Leader, you may already be aware of the fundamental shift Denning refers to in his review of Conscious Capitalism. This shift reflects rapidly expanding expectations for the role of business in society, and the increasing desire among entrepreneurs and business leaders to make a difference through business.

How do we make sense of this sea change? Where do we find a body of best practices case studies for leading businesses in this new imperative? And where do we connect with peers and role models who share this vision?

Conscious Capitalism is an idea, a movement, an approach to conducting business, and an organization dedicated to advancing all of these. Conscious Capitalism builds on the foundations of capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law.

These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation. Conscious Capitalism comes to life as it is applied to business. Its four core principles support leaders to create value for all.

These principles are higher purpose, stakeholder orientation, conscious leadership, and conscious culture. While capitalism has proven to be the most successful form of human social cooperation and value creation ever known, there is room for improvement.

Collectively, we recognize some of the unintended consequences of our activity in and through business and our economy (e.g. ecosystem pollution, suppression of the human spirit and ineffective activation of human potential, financial instability, etc.), and realize that there are better, more effective, more productive ways to orient and conduct ourselves in business, to the benefit of all, including financial stakeholders in our businesses.

Conscious Capitalism reflects our inherent drive to improve our individual and collective condition and to elevate humanity.