Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and founder and Executive Director of the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland. He's an award-winning writer and editor, and has edited several major journals. Ming-Hui Huang is Distinguished Research Fellow at the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland, and Distinguished Professor, Department of Information Management, College of Management, National Taiwan University. Their new book is "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy."
Knowledge workers need to prepare for the coming reality: the rise of thinking AI. As AI evolves to handle much of the thinking required in manufacturing to retail to healthcare, humans will need to recalibrate and capitalize on strengths beyond pure intelligence—like intuition, empathy, creativity, emotion, and people skills. The first wave of artificial intelligence (AI) […]
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