Why Leaders Need to “Go Organic” in Their Communications

In many organizations, the amount of attention given to anything new coming from the CEOs office is inversely proportional to how much employees hear the same old acronyms, jargon, esoteric terms and cliched aspirational language. For example, consider the verb “strive,” which practically no one uses in day-to-day conversation. In reality, low-hype, high-substance communication using […]