Roles on Agile Teams: 6 Tips for Making Sense of the Swirl

Many organizations use the agile scrum model — from the simplest forms advocated by the Scrum Alliance to more complex models such as the Scaled Agile Framework (SAFE). These tend to prescribe a small set of specific, new roles on each team, while allocating most team members to a generic “team member” role. We now have several years of experience with agile teams: what are we learning about the success of these models? 

Leadership for agility provides a framework for understanding the results we see. Our organizations typically comprise many smart, creative, opinionated people designing and building complicated new things in an uncertain context, making thousands of decisions that need to result in something that fits together and runs with few flaws. The leadership model emphasizes rigor (making fact-based decisions after considering multiple options), alignment (getting large numbers of creative, smart people all moving in the same direction), and efficiency (doing the above in a way that respects people and their valuable time). 

Viewing this leadership model against team roles, here are 6 tips to make your efforts more effective: 

1. Scrum roles are too simple. The simplest scrum models specify just a few roles: Product Owner (prioritizes needs), Scrum Master (facilitates ceremonies), and team members. More sophisticated models like SAFE add roles like “Release Train Engineer” and “Full Stack Engineer.” While avoiding over-specialization and consequent handoffs on the team is valuable, so can be specialized skills and experience. For the sake of rigor and efficiency, we need to cultivate experts. Lean product development emphasizes “towering technical competence.” What specialized roles make sense for your teams and your organization? 

2. “Traditional” roles can still be valuable. New approaches introduce valuable new roles, but for much of our work, we can leverage proven roles (and proven people!) with decades of skill and experience. These roles can help drive rigor and efficiency. For example, systems analysts master the art of understanding and articulating incoherent business needs to enable unforgiving coding. Scrum typically subsumes this role in the Product Owner or undifferentiated team member. Don’t forsake expert roles like system analyst, test manager, or project manager just because the new methods don’t include them. 

3. Missions, not tasks. Some scrum roles are overly focused on the tasks – e.g.; the Scrum Master conducts the specified ceremonies, the Product Manager prioritizes the backlog. To best enable leadership for agility, roles are better defined by their mission, not their tasks. Sure, the test manager develops the master test plan, but their mission is to ensure that the decision to go live is made with a full understanding of remaining defects. We want people to have the freedom to innovate how to accomplish their missions, leveraging all of their knowledge, skills, and teammates. 

4. Many teams need a robust formal engineering leader. There is an agile principle that the best work comes from self-organizing teams. While this is ideally true, in practice, formal positions of leadership for engineering are often needed. I learned this from Toyota, where a respected senior engineer leads each new car design/engineering program. These chief engineers typically have few direct reports, are fully engaged with the team, and exercise leadership through influence, respect, and relationships with senior leaders. Several firms involved in agile transformations report that this kind of leadership position is struggling to emerge. The role is often called “lead developer” or “architect.” Consider making it a formal role to which the entire engineering team is indirectly or directly responsible. 

5. Standardize team roles just enough; err on allowing diversity. The advantage of standardizing team roles is that we then hire, train, tool, and utilize them more effectively. Chief engineers aren’t typically employed or developed without specific intent. Standard roles also facilitate inter-team and management communication. A good example is a commercial software product firm that releases a few times a year to corporate customers. This organization has a dozen or more scrum teams sharing a common code base and release train. The test managers can all work together, as can the chief engineers and the scrum masters.

Beware, however, of the alternative case. When an organization doesn’t require such deep cross-team collaboration, let teams and leaders adjust roles as needed. Amazon is an excellent example of this approach — its API-centric approach obviates the need for team uniformity. 

6. Formal reporting hierarchies still matter. Hiring, firing, career development, compensation — all most often remain a function of formal management hierarchies. As you design your agile organization, optimize the formal hierarchy to drive rigor, alignment, and efficiency. Should all team members report to the team leader? What if the team leader has a marketing focus: can that person effectively manage technical staff? Should product managers roll up to marketing, so there is a consistent view of the market? One sophisticated firm well into persistent product teams has morphed its formal organization structure around its teams, with all technically-focused team members reporting into the CIO organization and other team members into business lines. This works for them, at least for now.

What is right for your organization? 

Roles on Agile Teams: 6 Tips for Making Sense of the Swirl

Many organizations use the agile scrum model — from the simplest forms advocated by the Scrum Alliance to more complex models such as the Scaled Agile Framework (SAFE). These tend to prescribe a small set of specific, new roles on each team, while allocating most team members to a generic “team member” role. We now have several years of experience with agile teams: what are we learning about the success of these models? 

Leadership for agility provides a framework for understanding the results we see. Our organizations typically comprise many smart, creative, opinionated people designing and building complicated new things in an uncertain context, making thousands of decisions that need to result in something that fits together and runs with few flaws. The leadership model emphasizes rigor (making fact-based decisions after considering multiple options), alignment (getting large numbers of creative, smart people all moving in the same direction), and efficiency (doing the above in a way that respects people and their valuable time). 

Viewing this leadership model against team roles, here are 6 tips to make your efforts more effective: 

1. Scrum roles are too simple. The simplest scrum models specify just a few roles: Product Owner (prioritizes needs), Scrum Master (facilitates ceremonies), and team members. More sophisticated models like SAFE add roles like “Release Train Engineer” and “Full Stack Engineer.” While avoiding over-specialization and consequent handoffs on the team is valuable, so can be specialized skills and experience. For the sake of rigor and efficiency, we need to cultivate experts. Lean product development emphasizes “towering technical competence.” What specialized roles make sense for your teams and your organization? 

2. “Traditional” roles can still be valuable. New approaches introduce valuable new roles, but for much of our work, we can leverage proven roles (and proven people!) with decades of skill and experience. These roles can help drive rigor and efficiency. For example, systems analysts master the art of understanding and articulating incoherent business needs to enable unforgiving coding. Scrum typically subsumes this role in the Product Owner or undifferentiated team member. Don’t forsake expert roles like system analyst, test manager, or project manager just because the new methods don’t include them. 

3. Missions, not tasks. Some scrum roles are overly focused on the tasks – e.g.; the Scrum Master conducts the specified ceremonies, the Product Manager prioritizes the backlog. To best enable leadership for agility, roles are better defined by their mission, not their tasks. Sure, the test manager develops the master test plan, but their mission is to ensure that the decision to go live is made with a full understanding of remaining defects. We want people to have the freedom to innovate how to accomplish their missions, leveraging all of their knowledge, skills, and teammates. 

4. Many teams need a robust formal engineering leader. There is an agile principle that the best work comes from self-organizing teams. While this is ideally true, in practice, formal positions of leadership for engineering are often needed. I learned this from Toyota, where a respected senior engineer leads each new car design/engineering program. These chief engineers typically have few direct reports, are fully engaged with the team, and exercise leadership through influence, respect, and relationships with senior leaders. Several firms involved in agile transformations report that this kind of leadership position is struggling to emerge. The role is often called “lead developer” or “architect.” Consider making it a formal role to which the entire engineering team is indirectly or directly responsible. 

5. Standardize team roles just enough; err on allowing diversity. The advantage of standardizing team roles is that we then hire, train, tool, and utilize them more effectively. Chief engineers aren’t typically employed or developed without specific intent. Standard roles also facilitate inter-team and management communication. A good example is a commercial software product firm that releases a few times a year to corporate customers. This organization has a dozen or more scrum teams sharing a common code base and release train. The test managers can all work together, as can the chief engineers and the scrum masters.

Beware, however, of the alternative case. When an organization doesn’t require such deep cross-team collaboration, let teams and leaders adjust roles as needed. Amazon is an excellent example of this approach — its API-centric approach obviates the need for team uniformity. 

6. Formal reporting hierarchies still matter. Hiring, firing, career development, compensation — all most often remain a function of formal management hierarchies. As you design your agile organization, optimize the formal hierarchy to drive rigor, alignment, and efficiency. Should all team members report to the team leader? What if the team leader has a marketing focus: can that person effectively manage technical staff? Should product managers roll up to marketing, so there is a consistent view of the market? One sophisticated firm well into persistent product teams has morphed its formal organization structure around its teams, with all technically-focused team members reporting into the CIO organization and other team members into business lines. This works for them, at least for now.

What is right for your organization? 

Why Success is Failing Us. 10 Questions to Ask Yourself

Is it time to start valuing ourselves and others more effectively? Once upon a time – in an epoch before social media followers, annual salaries, KPIs and student grades – personal success was a matter of meaningful action and invaluable participation: a young hunter with extraordinary agility and prowess; an old crony with an uncanny knack for healing; a stoic leader with the strength of character to hold a community together through great challenge.

Through these early human millennia, success was intrinsically linked with contribution — and the value you added to your community, your family, or your tribe.

However, as our lives and mindsets have become more mechanized, so too has our concept of success. These days, the inherent value of personal contribution (and personal exceptionalism) is often overlooked. “Success” is only obtained if, and when, your talents and achievements can be quantified, and when they compare favorably to others’ performances and/or meet an accepted standard.

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The modern definition of success is often solely reliant on superficial numbers and benchmarks: KPIs, ROIs, exam marks and school grades, social media followers, viewers or readership, money earned, money spent, votes gained, profit margin, or monetary value added. All of this ignores the immeasurable (yet often more profound) impact our personal contribution has on our businesses, our community and our world.

Of course, this move toward calculable success keeps things nice and tidy for the authorities, statisticians and those keeping score. But it completely misses the boat in terms of our actual value as human beings and the traits that have genuinely made humans succeed and flourish through the centuries. Here are some modern concepts of success:

1. Encourages a focus on breadth and superficial accumulation, rather than depth and authenticity. A brief interaction with 50,000 Twitter followers is considered more successful than an intimate relationship with three clients. A sprawling mansion full of loneliness and despair is considered more successful than a humble trailer brimming with love and laughter.

2. Devalues and belittles those whose daily contributions are impossible to calculate; i.e., full-time parents, caregivers, the unemployed and retirees. Those who don’t earn or study often struggle to determine their personal worth and find it difficult to recognize and celebrate the value they add to society. Additionally, this mindset drives many parents to seek validation through the actions and achievements of their children — successes that can be measured numerically — and to compare and compete with other parents.

3. Reduces the opportunity to seek purpose, meaning and inspired action in daily activities. In many of life’s pursuits, we are given a set of numbers to attain or aspire to, and we are somehow supposed to be inspired by these meaningless digits. There is no purpose in the quest or the result, and therefore most employees, students, and citizens are inherently uninspired and disengaged.

4. Rewards conformity over contribution. Seeking to be validated in socially-acceptable ways, many people ignore their personal desires, intuition, and talents in favor of accepted or ‘proven’ processes, methods, and practices. Individuality is diluted, and innovation is avoided for fear of perceived failure.

5. Perpetuates the illusion of control. Almost inevitably, the leading indicators of modern success are entwined with the actions and decisions of others. If we are to meet our sales targets, become a best-selling author, secure that dream gig, garner the promotion, make millions off our investment, and so on, we need to have the full support, agreement or cooperation of others. Sadly, we are conditioned to believe that we can control any situation; if we follow the right process, pull the right strings, behave the right way, say the right words, we will bring others onside and succeed in our quest. If we fail (we are told) it is because we didn’t try hard enough, or follow the right procedure. The concept of success based on external validation is deeply flawed in this regard; we may be in charge of our lives, but we are never, ever in control.

6. Ignores the most important qualities humans possess: cooperation, innovation and resilience. An employee’s ability to calm conflict and offer sound advice can easily be overlooked if they regularly miss their sales quota. An imaginative and inquisitive child may be counseled if they do not read or write to an ‘acceptable’ level. A courageous and hard-working single parent may not be widely appreciated if they cannot earn enough to rent their own home. Cooperation, innovation and resilience are the three most important characteristics in human evolution, and yet they are often overlooked and undervalued in modern society, for the simple reason that they cannot be easily quantified.

The need for measurable success is ingrained in our modern psyche and fulfills a purpose in our ongoing need for societal structure. But it is time to acknowledge that there is more to life — more to the value of any human being — than pure numbers can express. If we can expand our concept of success and remember the importance of non-numerical contribution, we can inspire people in more innate, natural ways to be a valued part of their workplace and community.

Importantly, if we begin to celebrate the multitude of intangible successes in society, we offer everyone an opportunity to recognize the real value they offer the world, no matter how isolated or indefinable that contribution may be.

Here are 10 questions you should be asking yourself to achieve authentic success:

  1. How many times did I genuinely smile today?
  2. How many vulnerable and honest moments did I have today?
  3. How and who did I inspire today?
  4. How did I allow myself to be inspired?
  5. What did I change about myself today (beliefs, perception, behavior)?
  6. What did I do better today than yesterday?
  7. What can I forgive myself for today?
  8. What can I forgive in another?
  9. What action did I take today that honors my current dream/goal?
  10. What have I done today that I can be proud of?

SUBSCRIBE TO REAL LEADERS FOR MORE INSPIRATIONAL STORIES

 

Why Success is Failing Us. 10 Questions to Ask Yourself

Is it time to start valuing ourselves and others more effectively? Once upon a time – in an epoch before social media followers, annual salaries, KPIs and student grades – personal success was a matter of meaningful action and invaluable participation: a young hunter with extraordinary agility and prowess; an old crony with an uncanny knack for healing; a stoic leader with the strength of character to hold a community together through great challenge.

Through these early human millennia, success was intrinsically linked with contribution — and the value you added to your community, your family, or your tribe.

However, as our lives and mindsets have become more mechanized, so too has our concept of success. These days, the inherent value of personal contribution (and personal exceptionalism) is often overlooked. “Success” is only obtained if, and when, your talents and achievements can be quantified, and when they compare favorably to others’ performances and/or meet an accepted standard.

SUBSCRIBE TO REAL LEADERS FOR MORE INSPIRATIONAL STORIES

The modern definition of success is often solely reliant on superficial numbers and benchmarks: KPIs, ROIs, exam marks and school grades, social media followers, viewers or readership, money earned, money spent, votes gained, profit margin, or monetary value added. All of this ignores the immeasurable (yet often more profound) impact our personal contribution has on our businesses, our community and our world.

Of course, this move toward calculable success keeps things nice and tidy for the authorities, statisticians and those keeping score. But it completely misses the boat in terms of our actual value as human beings and the traits that have genuinely made humans succeed and flourish through the centuries. Here are some modern concepts of success:

1. Encourages a focus on breadth and superficial accumulation, rather than depth and authenticity. A brief interaction with 50,000 Twitter followers is considered more successful than an intimate relationship with three clients. A sprawling mansion full of loneliness and despair is considered more successful than a humble trailer brimming with love and laughter.

2. Devalues and belittles those whose daily contributions are impossible to calculate; i.e., full-time parents, caregivers, the unemployed and retirees. Those who don’t earn or study often struggle to determine their personal worth and find it difficult to recognize and celebrate the value they add to society. Additionally, this mindset drives many parents to seek validation through the actions and achievements of their children — successes that can be measured numerically — and to compare and compete with other parents.

3. Reduces the opportunity to seek purpose, meaning and inspired action in daily activities. In many of life’s pursuits, we are given a set of numbers to attain or aspire to, and we are somehow supposed to be inspired by these meaningless digits. There is no purpose in the quest or the result, and therefore most employees, students, and citizens are inherently uninspired and disengaged.

4. Rewards conformity over contribution. Seeking to be validated in socially-acceptable ways, many people ignore their personal desires, intuition, and talents in favor of accepted or ‘proven’ processes, methods, and practices. Individuality is diluted, and innovation is avoided for fear of perceived failure.

5. Perpetuates the illusion of control. Almost inevitably, the leading indicators of modern success are entwined with the actions and decisions of others. If we are to meet our sales targets, become a best-selling author, secure that dream gig, garner the promotion, make millions off our investment, and so on, we need to have the full support, agreement or cooperation of others. Sadly, we are conditioned to believe that we can control any situation; if we follow the right process, pull the right strings, behave the right way, say the right words, we will bring others onside and succeed in our quest. If we fail (we are told) it is because we didn’t try hard enough, or follow the right procedure. The concept of success based on external validation is deeply flawed in this regard; we may be in charge of our lives, but we are never, ever in control.

6. Ignores the most important qualities humans possess: cooperation, innovation and resilience. An employee’s ability to calm conflict and offer sound advice can easily be overlooked if they regularly miss their sales quota. An imaginative and inquisitive child may be counseled if they do not read or write to an ‘acceptable’ level. A courageous and hard-working single parent may not be widely appreciated if they cannot earn enough to rent their own home. Cooperation, innovation and resilience are the three most important characteristics in human evolution, and yet they are often overlooked and undervalued in modern society, for the simple reason that they cannot be easily quantified.

The need for measurable success is ingrained in our modern psyche and fulfills a purpose in our ongoing need for societal structure. But it is time to acknowledge that there is more to life — more to the value of any human being — than pure numbers can express. If we can expand our concept of success and remember the importance of non-numerical contribution, we can inspire people in more innate, natural ways to be a valued part of their workplace and community.

Importantly, if we begin to celebrate the multitude of intangible successes in society, we offer everyone an opportunity to recognize the real value they offer the world, no matter how isolated or indefinable that contribution may be.

Here are 10 questions you should be asking yourself to achieve authentic success:

  1. How many times did I genuinely smile today?
  2. How many vulnerable and honest moments did I have today?
  3. How and who did I inspire today?
  4. How did I allow myself to be inspired?
  5. What did I change about myself today (beliefs, perception, behavior)?
  6. What did I do better today than yesterday?
  7. What can I forgive myself for today?
  8. What can I forgive in another?
  9. What action did I take today that honors my current dream/goal?
  10. What have I done today that I can be proud of?

SUBSCRIBE TO REAL LEADERS FOR MORE INSPIRATIONAL STORIES

 

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